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Formula, 5

Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by JWT, Thailand for Ads of the World, within the category: Media.

Caption

One leads to another. adsoftheworld.com

Advertising Agency: JWT, Bangkok, Thailand
Creative Director / Art / Copy: Satit Jantawiwat
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Highest Rated

juankhr's picture

the site is becoming a quiality standard on advertising world wide nice job ivan

juankhr
Activity Score 136
Art Director at la negra buenos aires
B128's picture

Oooh... so there was a JWT connection :(

B128
Activity Score 392
Art Director
ivan's picture

I don't give preference to JWT or any other network on this site if that's what you're suggesting...

ivan
Creative Director at Ads of the World
B128's picture

Just a joke...
I think the ads are really cool and everyone in advertising should know about this site. Archive would be a fantastic media to run these.
Keep up the good job Ivan and God bless...

B128
Activity Score 392
Art Director
Have Heart's picture

Strong site, strong campaign.

Have Heart
Activity Score 922
Art Director
addyhoch10's picture

funny... i was also thinking about making an ad for aotw.
if only i had the time...
nice work satit!

addyhoch10
Activity Score 2592
Art Director
chintan ruparel's picture

yay! an ad for aotw...cool!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

kre8's picture

where did it run? ;)
looks great.
what's it saying though? we steal elements from a bunch of ads to make up a new ad?
one leads to the other...?

kre8
Activity Score 989
Copywriter
ivan's picture

It's just a metaphor I think, that ideas fuel each other. I agree it can be interpreted that we steal from each other.

I would run them in Campaign, AdAge or Archive if I had the budget, but unlikely.

ivan
Creative Director at Ads of the World
nuclearshower's picture

Is Satit Jantawiwat in the forum? im curious~

nuclearshower
Activity Score 233
Art Director
kre8's picture

guys, i hope im not breaking the rules by doing this...but i just saw something pretty interesting.
i think you will find it interesting too.
its from a show on the bbc.

http://www.youtube.com/watch?v=ZyQjr1YL0zg

kre8
Activity Score 989
Copywriter
addyhoch10's picture

you don't really believe this is real do you?
anyway, i like the derren brown stuff. much fun indeed

addyhoch10
Activity Score 2592
Art Director
kre8's picture

absolutely i think this is real.
have seen alot of derrin brown, he has no reason to fake it i think.

a friend of mine said he saw something very similar with an artist who walked to a studio, was given a brief for a painting, and painted pretty much exactly the same thing as the guy.

i thought it was relevant to ivans aotw campaign - as in, we take things from all around us and subconsciously make ads out of them. i find it fascinating.

moral of the story: get out more.

kre8
Activity Score 989
Copywriter
ivan's picture

I think this is fake, but could've been real. There is no reason it would not be fake. Nobody can disprove it, so much easier to fake it. The problem with these people is that they claim to have supernatural abilities, when in fact they are just mediocre magicians. I may be wrong, but this is my general impression. Good show nevertheless and the outtake is true. We are influenced by stuff that's happening around us.

ivan
Creative Director at Ads of the World
kre8's picture

derryn brown is not another david blaine or copperfield.
hes not a magician.
he just screws with the mind.
have you seen him before?

kre8
Activity Score 989
Copywriter
ivan's picture

Yes, I have. Let's say I can't decide if I can believe him. Everything is possible on tv.

ivan
Creative Director at Ads of the World
kre8's picture

good to see your inner-cynic is alive and well, ivan.

kre8
Activity Score 989
Copywriter
addyhoch10's picture

sorry, i know this is not the right place to discuss it.
>>"hes not a magician. he just screws with the mind."
i'm sorry to be the one to tell but that's exactly what great magicians do ;) (ok, except for gandalf and merlin maybe)
they screw with our minds. their shows are actually based on the power of heterosuggestion.

do you know brown's russian roulette thing? don't tell me he isn't a show magician.

certainly there are ways to manipulate people's minds so they tell/do just what you want them to tell/do (like the one with "his friend's" photos). very interesting matter anent advertising though.

addyhoch10
Activity Score 2592
Art Director
ivan's picture

Btw, here is what adrants had to say about the campaign:
http://www.adrants.com/2007/01/campaign-says-exposure-to-others-work-y...

Cool!

ivan
Creative Director at Ads of the World
juankhr's picture

the site is becoming a quiality standard on advertising world wide nice job ivan

juankhr
Activity Score 136
Art Director at la negra buenos aires
copywriter.txt's picture

AlmapBBDO from Brazil made a campaing for Super Interessante Magazine that have an closely concept.
Merit in One Show 2006.
See it here:
http://www.oneclub.org/awards/viewer/?id=06094A&yr=2006&sh=os

copywriter.txt
Activity Score 828
Copywriter
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