December 2008

This is a submission for the AotW-R competition.

The campaign identifies the key moment when research is needed most: during planning.

Art Director / Copywriter / Photographer: Andrew Nhem
Brainpower: Kristen Wallace

Comments (1)

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A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

This is a sound strategy and I know you wanted to take some higher ground but for me the ads just come off sounding douche-baggy. Yeah, obviously you can write, but it feels kinda like you're more interested in selling yourself and how smart you are rather than the product. I don't know, maybe I'm over thinking. (I've looked at way too many of these damn these submissions this morning). These are just rubbing me the wrong way.

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