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The Accident

Agency Network: 
Published/Aired: 
May 2008
ADOT Print Ad -  The Accident

Description

Print advertisement created by BBDO, France for ADOT, within the category: Public Interest, NGO.

Caption

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry
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dangerdude's picture

the superhero pose is strong, but the context is a tad scary.
but i like it.

dangerdude
Activity Score 58
American International School of Budapest
getconnected2001's picture

Like the idea.
Agree, a bit weired.

getconnected2001
Activity Score 987
Art Director at New Delhi
Penguin's picture

Ha, ha, ha. You decided to take your picture off. Full marks to you, getconnected2001.

Penguin
Activity Score 42
Creative Head
cp's picture

this is good, and somehow the presence of the dog makes it better

cp
Activity Score 354
Creative Director
kre8's picture

how was he being a hero before he died? by crossing the road?

kre8
Activity Score 989
Copywriter
chinaski's picture

by having organ donor pledge.

chinaski
Activity Score 951
Copywriter
maxime landsheere's picture

well done.
A nice execution for a good idea and a great cause.

maxime landsheere
Lip's picture

Good ideia and nice execution. Congratulations.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
salvarredy's picture

Yeah, rocks!
maybe quiet strong for mum,
but for me really works.
Also It's a nice photo.

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Temple's picture

Can social advertising be banned? For ever? Or better abolish the Lions social categories and spare us ugly deaths and Bush every other fucking day.

Temple
Activity Score 11341
Creative Director
叶颢's picture

一张好照片~~~~~除此外,JUST A NICE PHOTO.

叶颢
Activity Score 168
AD
c's picture

nice job. it could be better if the blood looking like superman's cloak.

c
Activity Score 35
Art Director
instant coppee's picture

hmmm... interesting idea C... but could look a little forced...

It's really powerful the way it is!

instant coppee
Activity Score 45
Creative Director at max l'agence |

satish singh
creative director, max l'agence

RLZ's picture

good idea!... bad, bad, very bad execution.

RLZ
Activity Score 55
Copywriter at Contacto/FDA
Adaddicted's picture

'in fact he was crossing on zebra, hit by the other car and landed on the windshield of the green car driven by the lady.
Pathetic scenes... full of drama... poor super hero ; (

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

The Pope's picture

GOOD??? THIS IS AWFUL! SO OK, LETS DONATE ORGANS AND ENCOURAGE TO DRIVE LIKE MANIACS!

The Pope
Activity Score 124
Art Director
mlsman5000's picture

I'd say his organs would be fucked after being hit like that. Should have been a campaign too

mlsman5000
Activity Score 128
Saatchi & Saatchi
armand1's picture

DISTASTEFUL

armand1
JamurPutih's picture

well..
in my humble opinion
if you die hit by a car

is the organ still in good condition?

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Wordnerd's picture

this is soo stupid! yeah, leave the impression of the own horrible death instead of something living thanks to the donor. this will rather get people NOT to donate organs

Wordnerd
Activity Score 6692
Copywriter
j4son's picture

interesting shot..like your spirit ascending, looking down at your body, weird.nice though

j4son
Activity Score 266
Copywriter
Guest commenter's picture

Nice thought!

Guest commenter
robottttrockkkk's picture

que estupido.. es poco pertinente..

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
phoonCK's picture

it could have been done by using a white outline around the victim, or a blue/black tent over the body, where police usually use for dead victims instead of showing the person himself. bit distasteful, but the concept is there. strong visual but too strong for a campaign ad for organ donation pledge.

phoonCK
extraboy's picture

sad copywrite

extraboy
Activity Score 91
Copywriter at McCann ERICKSON
theanc's picture

Not a good way to sell the idea. It's cool to show the consequences of donating not the means.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

skinny's picture

In bad taste. There's nothing funny about death. Quite clearly, the creatives who can relate being hit by a car with a comic-strip heroic pose have never lost a loved one through a car accident. Shame on their creative directors and their dumb-ass client.

skinny
Activity Score 161
Creative Director at ZK Advertising, Kenya
Guest commenter's picture

stupid!

Guest commenter
RotoBozo's picture

Now THAT makes me wanna pledge my organs...

RotoBozo
lowieke1984's picture

See that hole? Still a nice looking guy though.

lowieke1984
Activity Score 2
Absoluut
Farfa's picture

Ma come state?
Cittewende!

Farfa
Activity Score 109
Art Director at Freelance
Marlio's picture

I published my opinion in my blog: http://www.putsgrilo.com/propagandas/propaganda-com-humor-negro-doacao...
Thanks.
Marlio
PutsGrilo!com
www.putsgrilo.com

Marlio
rachael.jones's picture

so many lives are lost evey year in accidents..
nice issue...

i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.

rachael.jones
Activity Score 50
art.vs.commerce's picture

I think this is really strong. Great work

art.vs.commerce
Activity Score 566
Art Director
DesignDine's picture

Perhaps a good work but makes me uneasy.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

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