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Droga

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by JWT, Philippines for Adobo, within the category: Media.

Caption

Read more about the agency named after the man, the legend, the underpants.

Advertising Agency: JWT Manila, Philippines
Creative Director: Dave Ferrer
Art Director / Illustrator: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
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Blinvers's picture

so so...

Blinvers
Activity Score 81
theoldman_son's picture

WTF?

theoldman_son
Activity Score 317
Art Director
Spinnaker's picture

I'm guessing they're ads selling an ad magazine and they're doing articles on all the Greats of Advertising. (What they did before getting into the business. One wrote porn movies.. Droga sold underwear..., not sure, but I'm guessing.) Beautiful backgrounds, stunning typography, fun lines.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Guest's picture

Droga was the 5th son in the family. to tell their underwear apart, his mom wrote on the underwear tags: Droga1, Droga2.....and Droga5 for David Droga. His agency was named after his underwear.

Wanna know more? Read Adobo Magazine.

Guest
Guest's picture

Why is the body copy in the comment box?

Guest
blueturtles's picture

Droga5 is called what it is because that's what used to be written on David Droga's underwear when he was a kid among many brothers. his mom did is to tell their underwear apart. Not too many people know this. Adobo does. Read Adobo Magazine to pick up more on the ad industry.

blueturtles
Activity Score 239
Art Director at BBDO
capywriter's picture

a very confusing 'Y' that is in 'agency'...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

good eye. we sent in the wrong file. that's actually fixed in the published ad.

to be clear: adobo magazine is an advertising magazine. wanted to show that we adobo magazine can give a different perspective in advertising.

Guest
blueturtles's picture

you're right. i uploaded the wrong file. the correct file had that line in the bottom.

blueturtles
Activity Score 239
Art Director at BBDO
Guest's picture

Read more about the legendary underpants named after the agency.

Guest
just write's picture

wat the f***... i don't the whole campaign...

just write
Activity Score 651
Copywriter at Banyantree communications
clairec's picture

I find it amusing that these ads are specifically directed at admen (and women) yet nobody here seems to get what on earth is going on with this campaign. So in that respect I'd suppose you'd have to say they're not all that effective. I do really like the headlines, but I think the typpography and art direction is confusing.

clairec
Activity Score 256
Guest's picture

Nice lines.

Guest
Guest's picture

to be clear: adobo magazine is an advertising magazine. wanted to show that we adobo magazine can give a different perspective in advertising.

WtF, so this is sort of a showbiz mag for advertising that talks about none sense/rumors about advertising people?

Guest
Guest's picture

they aren't rumors. they're true facts about these people.

you guys can be so harsh, but i guess that's a part of it all.

alex bogusky saw these ads and said he liked them and that they looked good.

stefan sagmeister also saw these ads and said he loved the typography.

droga saw them too, and i don't know exactly what he said, but i know it was positive.

Guest
blueturtles's picture

they aren't rumors. they are true facts.

blueturtles
Activity Score 239
Art Director at BBDO
blueturtles's picture

sagmeister saw the ads and he said he loved the typography. i have it on film. call me a fan.

alex bogusky saw these ads and said he liked them. in fact he's posing for another one of our ads...to be posted soon, and i'm sure to be heavily critiqued.

so everyone can say all the crap they want, but unless i know you're an ECD at a great big agency, i'm going to take bogusky's and sagmeister's opinions to heart.

i don't mind all the harsh comments. thank you for them.

it's nice to have actual constructive criticism though. otherwise you just sound bitter.

blueturtles
Activity Score 239
Art Director at BBDO
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