Agency Network: 
July 2008


Print advertisement created by TBWA, Hong Kong for Adidas, within the category: Fashion.


No one gets up when a whole country kicks.

Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander
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jerier83's picture


Activity Score 17
Freaksho's picture

now that's HARD copy.

Activity Score 14
Frits Harkema's picture

Are they.....dead?

Frits Harkema
Activity Score 713
XL's picture

Overall, I think this is a really nice campaign. My only criticism of it would the lighting. There is a nice, stark orange lighting on the main athlete that seems to be absent from the "supporters". I know it's a small detail, but I mention it because to me it kind of makes them feel out of place. Disconnected, if you will, from the supporters.

Other than that, very, very nice.

Activity Score 214
sparky's picture

"no one gets up when a whole country kicks!"

um...could have been a better line

Activity Score 454
Copywriter at M&C Saatchi's picture

I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?

Do you remember them?

you just brief and got these ideas. this campaign's yours but is for them also.

I think it's proper.

Don't just staying alive without honour and prestige.
Activity Score 8
Truth Truth Truth's picture

Are u all guys proud of these works ?

Truth Truth Truth
Activity Score 12
DwayneTucker's picture

We love it!

Activity Score 54
Photographer at Photography For You by / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

coffii_howz's picture

very old technique. try something new.

Activity Score 28
Web Designer/Developer at web development/advertising
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