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Published/Aired: 
August 2009

Description

Print advertisement created by TBWA, China for Adidas, within the category: Fashion.

Caption

Because everyone has different reason to enjoy running

Advertising Agency: TBWA, Shanghai, China
Executive Creative Director: Carol Lam
Creative Directors: Johnson Sheng, Lesley Zhou
Art Director: Danny Li, Haoxi Lv
Copywriter: She Kai
Agency Producer: Doris Zhang
Photographer: Uwe Duettmann/ Red N Raw Asia
Executive Producer: Linda Tan
Production House: Refine Images Shanghai
Retoucher: Joo/ Refine Images Shanghai
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alexander_bickov's picture

Looks like nike commercials. Anyway, not bad :)

alexander_bickov
Activity Score 3279
tanvir hassan raju's picture

sorry...don't get it

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

wonwaywoo's picture

feeling good! According to the Chinese market,this seems a good idea!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Guest's picture

Nice!

The tag line actually says: slimming down by being wrapped in plastic wrap? I'd rather go out to get a refreshing jog/run.

Guest
yctham's picture

I think the ads lost the Adidas style because of the typography.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

Selling interactive window for shops and Industry, for more details enter our eBay site:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170376081282&_trkpa...

Guest
Guest's picture

Selling interactive window for shops and Industry, for more details enter our eBay site:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170376081282&_trkpa...

Guest
Guest's picture

The point of view is great. (Hand in peripheral.) Is no one bothered by the reflection angle being completely incorrect? Also the wrist band is funky. 2¢

Guest
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