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Aussie conditions

Campaign
Agency Network: 
Published/Aired: 
February 2016

Description

iris Sydney has created a campaign for the new adidas 118PRO football boot - a boot specifically designed for the Australian market. The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

Print advertisement created by Iris, Australia for Adidas, within the category: Fashion.

Caption

Purpose built for Australian conditions

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
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Highest Rated

DarkSide's picture

Bad retouch...different levels of focus, definition and sharpness.

DarkSide
Activity Score 1066
Other
firebug's picture

i like it

firebug
Activity Score 1113
Axl's picture

Rugby field...

Axl
Activity Score 266
Paris
sush's picture

nice way of communicating it.lol

sush
Activity Score 566
creative writer and organizer |

sue

Brain-Art's picture

Good approach. Nice visual

Brain-Art
Activity Score 1101
Graphic Designer
GX's picture

Good, nice arte

GX
Activity Score 144
Creative Director
Roger Keynes's picture

Dull as a dead dingo's donger.
You should know better.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

DarkSide's picture

Bad retouch...different levels of focus, definition and sharpness.

DarkSide
Activity Score 1066
Other
DarkSide's picture

Bad retouch...different levels of focus, definition and sharpness.

DarkSide
Activity Score 1066
Other
Chazberg's picture

Nice idea, but should've been taken way farther than a few cracks and rocks.

Chazberg
Activity Score 19
Graphic Designer
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