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War, 2

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

More than 4,700 toxic substances against you. Stop smoking.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano
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Guest's picture

WOW!!!!

Really? Smoking Kills?

9 months to tell that?

C'mon...

Guest
premc's picture

lovely !! I will give you 8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Blashyrkh's picture

Hey what's that flag? Albanian flag?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

that's albanian.

Guest
eugenius's picture

over all is nice but if lighten up the cigarette would be perfect!!

eugenius
Activity Score 396
Art Director
Guest's picture

GREAT idea!

Guest
Guest's picture

one puff and they are gone these guys.

Guest
act's picture

one puff and they are gone. so what harm?

act
Activity Score 535
Art Director
firebug's picture

nice

firebug
Activity Score 1113
firebug's picture

nice

firebug
Activity Score 1113
Guest's picture

Por fin algo nuevo, exellent concept!

Guest
arslan722's picture

Aala............
lovely..........

arslan722
Activity Score 81
Graphic Designer at Faisalabad
HateOnDave's picture

really cool design work. nothing we haven't heard before and certainly nothing that will convince anyone to stop smoking, but still, cool design work.

---
www.hateondave.com

HateOnDave
Activity Score 50
Freya's picture

WOW!!!

Freya
Activity Score 1057
Graphic Designer
Guest's picture

Awesome idea, but this particular execution doesn´t makes sense because of what´s inside the cigarette

Guest
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