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Lid

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
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Highest Rated

shoot's picture

i hate the mouths.

shoot
Activity Score 36
creative director
Mezooo's picture

what?? are you serious??

Mezooo
Activity Score 174
Gießen/Germany
teenquey's picture

WHAT...

teenquey
Activity Score 290
JWT
Crisp One's picture

these are nuttier than squirrel turds

Crisp One
Activity Score 2005
Other at New York
StuartLittle's picture

Bogus campaign

StuartLittle
Activity Score 466
Other
Frits Harkema's picture

Quit eating yoghurt. It's bad for you.

Frits Harkema
Activity Score 713
Antwerpen
Don Rapper's picture

the piece is not very good... dont think it was the proper execution. cuz the idea is not bad at all, but the look ok the piece is terrible

Don Rapper
Activity Score 223
Satria280471's picture

Not strong enough, I might say. Why don't give something universally more interesting in a nearer time to come. Beside, I don't think I'll live till 2055 even if I stop smoking.

Satria280471
Activity Score 48
Lecturer/ teacher in multimedia |

Idea is fragile

sparky's picture

die.

sparky
Activity Score 454
Copywriter at M&C Saatchi
whitespace's picture

This campaign must have been commissioned by Marlboro.

whitespace
Activity Score 1953
Creative Director
Puly13795's picture

Why not use things that I (as a smoker) would actually care to live to see - like a cure for cancer. or world peace. or life on mars.

just some suggestions.

Puly13795
Activity Score 42
Copywriter
mikelite's picture

dude, you don't want to live to see proper yogurt lids?! you don't know what you're missing out on!

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

shoot's picture

i hate the mouths.

shoot
Activity Score 36
creative director
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