Agency Network: 
April 2008

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges

Comments (8)

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j2mango's picture
Activity Score 534

i love the concept but not the execution

onestepahead's picture
Activity Score 97

Are we trying to encourage somebody out there to smoke or discourage? The tonality is SO SO negative and grim. Bad campaign.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Quit driving.

lucyinthesky's picture
Activity Score 44

A quite scary world is pictured here. I'd rather continue smoking than LIVE TO SEE IT. No thanks

-DaMontana-'s picture
Activity Score 118

Exactly, the concept is good, but not this copy. The art direction is terrible

24alejo15's picture
Activity Score 6

no hay un futuro en el cual una persona quiera estar caos??????? no hay razon para dejar de fumar si ese es el futuro que me espera prefiero morir fumando.......

shoot's picture
Activity Score 36

i'd rather smoke and die than see that someday.

samuelcarlos's picture
Activity Score 110

Whats the second layer?