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Layers

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
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j2mango's picture

i love the concept but not the execution

j2mango
Activity Score 534
Other
onestepahead's picture

Are we trying to encourage somebody out there to smoke or discourage? The tonality is SO SO negative and grim. Bad campaign.

onestepahead
Activity Score 97
Client Servicing
Frits Harkema's picture

Quit driving.

Frits Harkema
Activity Score 713
Antwerpen
lucyinthesky's picture

A quite scary world is pictured here. I'd rather continue smoking than LIVE TO SEE IT. No thanks

lucyinthesky
Activity Score 44
Copywriter
-DaMontana-'s picture

Exactly, the concept is good, but not this copy. The art direction is terrible

-DaMontana-
Activity Score 118
24alejo15's picture

no hay un futuro en el cual una persona quiera estar caos??????? no hay razon para dejar de fumar si ese es el futuro que me espera prefiero morir fumando.......

24alejo15
Activity Score 6
copywriter
shoot's picture

i'd rather smoke and die than see that someday.

shoot
Activity Score 36
creative director
samuelcarlos's picture

Whats the second layer?

samuelcarlos
Activity Score 110
Art Director
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