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Bin Laden

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

In 2066, Bin Laden will be caught.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
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BulbheaD's picture

it's amazing what 6 creatives can do

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

teenquey's picture

.................. oh my god.

teenquey
Activity Score 290
JWT
fractalrene's picture

This is the least favorite. I see the idea, but the art direction is not quite there yet.

fractalrene
Activity Score 1504
Copywriter
StuartLittle's picture

Bin Laden will not live till then, i am dead sure. So keep on smoking?????

StuartLittle
Activity Score 466
Other
j2mango's picture

"Bush will be caught" is funnier

j2mango
Activity Score 534
Other
Frits Harkema's picture

Quit smoking. Should be a category in itself at festivals. Next to lubricant, condoms and hot food.

Frits Harkema
Activity Score 713
Antwerpen
sloppy4's picture

add hot wheels

sloppy4
Activity Score 1492
Guto Araki's picture

add cancer fight.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
LeeHarvey's picture

Add off-road cars, viagra, etcetera....

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

add SAVE TREES!!!

Wordnerd
Activity Score 6692
Copywriter
BrentL's picture

Identical idea, identical headline was done for Smoke Enders by Herdbuoys McCann in South Africa in 2004. Won gold at Clio's.

Nothing new under the sun, huh.

BrentL
Activity Score 2
Draftfcb Johannesburg
Heaven's picture

Lo extraño de esta campaña es que presenta un futuro que no promete nada (más allá de ver a chicks en pelotas) que te pueda animar a dejar de fumar, el arte es hasta desolador.
Así esta cabrón que los heavy smokers deseen dejar de fumar para vivir ese futuro no tan chido.
Está rara.

Heaven
Activity Score 88

ssshingon!

-DaMontana-'s picture

muy deacuerdo men, parece como si lo hubiera hecho un ilustrador que intentó copiar el estilo de eduardo recife

h

-DaMontana-
Activity Score 118
StuartLittle's picture

Osama is in his 70's now, how could he live 60 years more to be caught. Wrong concept

StuartLittle
Activity Score 466
Other
Wordnerd's picture

never seen futurama? a head in a jar can last very long ;)

@ ad: "live to see it" this is a good idea. but the execution is wrong. it should be more realistic to make an impact

Wordnerd
Activity Score 6692
Copywriter
mikelite's picture

WTF IS HE DOING WEARING A YANKEES HAT?! Are there red sox fans in Brazil?!

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

shoot's picture

he's dead by that time.

shoot
Activity Score 36
creative director
sakku79's picture

Shehzad you said the right thing.

sakku79
Activity Score 27
marketing specialist
jackmancer2017's picture

2011 already!

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
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