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Airplane

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Caption

A small faulty screw once crashed an airliner taking 219 lives.
Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
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Highest Rated

mystery-gal's picture

im not getting the concept,,,,,,1 yes,,,its afr fetched,,,coemletelyy agree with connection_67

mystery-gal
Activity Score 28
salil.sharma's picture

This one best all of them

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

ella bergh's picture

nice.

ella bergh
Activity Score 112
Creative Director
CrackerJackFlash's picture

A little layered, but fresh, so I likey.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

connection_67's picture

Come on...It's reallly far fetched! Forcing the idea so much

connection_67
Activity Score 18
Art Director
vlads's picture

i really love this art and the concept. nice!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

mystery-gal's picture

im not getting the concept,,,,,,1 yes,,,its afr fetched,,,coemletelyy agree with connection_67

mystery-gal
Activity Score 28
gonndo's picture

It's different and I give you that,
but I think the idea is not strong enough...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

ItMatters's picture

One damaged cell can bring you down. Love the approach. Fresh instead of the old gross looking images.

ItMatters
Activity Score 2167
corina77's picture

great, congrats

corina77
Activity Score 30
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