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Adaptive Forward Lighting, Three

Published/Aired: 
December 2006
 Adaptive Forward Lighting, Three

Description

Caption

Adaptive Forward Lighting from Opel. It helps to see what's just around the corner.

Advertising Agency: Net#Work BBDO, South Africa
Art Director: Jonathan Santana
Writer: Brad Reilly
Creative Director: Julian Watt
Illustrator: Jason Masters
Photographer: David Prior
Executive Creative Director: Julian Watt
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jmcho's picture

creative. nice art direction.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
popdistortion's picture

Agreed. I like the style, the art direction, the tone but unfortunately I don't think this is a bright idea. Guess the art direction saved the day on this one.

popdistortion
Activity Score 1592
Chris's picture

definatley different thinking.

Chris
Activity Score 1935
Art Director
act's picture

its nothing but an analogy, but quite a fun campaign.

act
Activity Score 535
Art Director
Desi's picture

Seen so many of these types, offers nothing new, but still looks great.

Desi
Activity Score 1042
PeteHH's picture

I like the one with the salt-attack the most, because it's so weird that one can only love it. Even though the idea isn't exactly new I like this campaign.

PeteHH
Activity Score 202
Copywriter
SirFar's picture

Love it!

SirFar
Activity Score 141
Art Director
creativelefty's picture

I'd hate to walk the streets of SA if these are waiting round the corners!

creativelefty
Activity Score 50
Creative Director
Capitalist's picture

Nicely executed...cute idea.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Sebastien's picture

It was done 4 years ago an it won at Clio awards! Sorry guys!

Sebastien
Activity Score 26
Art Director
Sebastien's picture

here is the link to see where this ad comes from:

http://www.aef.com/exhibits/awards/clio_awards/2003/02

Advertiser: Colpatria Insurance
Title: Cats and Dogs
Agency: Lowe/SSPM, Bogota

Sebastien
Activity Score 26
Art Director
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