Comments (21)

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Mtl Dave's picture
Mtl Dave
Activity Score 274

That's nice. I like the line "Old story new twist". Great metaphor. It make sens for me.

viral fever's picture
viral fever
Activity Score 30

very twisted very very cool stuff. hope you guys are making this into a long series and is there tv on this idea. love the idea!!!

earthworm's picture
Activity Score 20

great connect with the product. as twisted as smirnoff twist. cool campaign. is this s big idea or what. some of the executions have a very studio feel but maybe that's intentional and deliberate!!! but really cool stuff for vodka.

adasia's picture
Activity Score 18

agree with you dave. what a twist to the age old cliche of historical icons. trust the idea is international even if its out of india eh?

Desi's picture
Activity Score 1042

Nice idea. The art could have been better though. The apples are dispropotionately bigger, the girl's pink bikini top is visible, her face looks crap, the sky looks bad and the tree cutout is fact there are similar styled visuals, the best one in India was done by V Sunil for an SMS campaign.

ryanfluet's picture
Activity Score 105

although the pink bikini top and that model's awful look on her face are most likely errors, all the other things you've pointed out are most likely intentional... think "theatrical look." Also the sky is not photoshopped, it is a backdrop.

deep_tracy's picture
Activity Score 588

i think those too are intentional. judging from the snake's face, the look they wanted was staged and campy.

Copy_Can's picture

The line isn't original to me - it reminds me of DDB's line for the new GTI: "The Original, Updated."

deep_tracy's picture
Activity Score 588

naturally. the proposition's the same. this one's better, sexier, and dead on with the product (twist) and concept (old story).

the.adnerd's picture
Activity Score 160

agree totally with desi.
this idea needs really great, perfect images.
concept is really nice.
so what it's something like the original, updated? it's totally in sinc with the product.

Copy_Can's picture

So what? So nothing. Let's just recycle old stuff and conform to mediocrity. HUZZAH!

satan's picture
Activity Score 181

One of those ads dat looks good, cool, original, and is different... well I do fail to understand the ad in totality as on wat makes it stand class apart.

cooties's picture
Activity Score 180

this line reminds you of "the original, updated?" Taj mahal reminds me of the great wall of china but that doesn't mean they are the same.

popdistortion's picture
Activity Score 1592

Very funky. I especially like the trashy look because it was done with attention to details and is absolutely intentional. Nice work JWT and thanks to an apparently cool client.

Chris's picture
Activity Score 1935

Looks like a bollywood set

the.adnerd's picture
Activity Score 160

no copy_can, i didn't mean to say it's ok to recycle. if one does it intentionally, it's giving in to mediocrity.
i meant that in this case, the concept is so in sync with the product, that it doesn't remind me at all of vw.

ChuckNorris's picture
Activity Score 834

Quite weird snake that is. Sort of looks like a fish.

I think de idea is ok. But like the other examples better (this snake freaks me out).

lara's picture
Activity Score 114

gud, tricky, says d message, hope i'll make sumthing classy like that 1 day

kagemusha's picture
Activity Score 30

the art director does not have and eye towards detail

Guest's picture

Im gonna go ahead and say that the pink "bikini" is actually leaves, seeing as there is some in her hair too.

Guest's picture

can somone tell me, when this smirnoff green apple maded? in whic year