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Mtl Dave's picture

That's nice. I like the line "Old story new twist". Great metaphor. It make sens for me.

Mtl Dave
Activity Score 274
Other
viral fever's picture

very twisted very very cool stuff. hope you guys are making this into a long series and is there tv on this idea. love the idea!!!

viral fever
Activity Score 30
Planner
earthworm's picture

great connect with the product. as twisted as smirnoff twist. cool campaign. is this s big idea or what. some of the executions have a very studio feel but maybe that's intentional and deliberate!!! but really cool stuff for vodka.

earthworm
Activity Score 20
Marketing Manager
adasia's picture

agree with you dave. what a twist to the age old cliche of historical icons. trust the idea is international even if its out of india eh?

adasia
Activity Score 18
Creative Director
Desi's picture

Nice idea. The art could have been better though. The apples are dispropotionately bigger, the girl's pink bikini top is visible, her face looks crap, the sky looks bad and the tree cutout is aweful....in fact there are similar styled visuals, the best one in India was done by V Sunil for an SMS campaign.

Desi
Activity Score 1042
ryanfluet's picture

although the pink bikini top and that model's awful look on her face are most likely errors, all the other things you've pointed out are most likely intentional... think "theatrical look." Also the sky is not photoshopped, it is a backdrop.

ryanfluet
Activity Score 105
Art Director at 180LA
deep_tracy's picture

i think those too are intentional. judging from the snake's face, the look they wanted was staged and campy.

deep_tracy
Activity Score 588
Copywriter
Copy_Can's picture

The line isn't original to me - it reminds me of DDB's line for the new GTI: "The Original, Updated."

Copy_Can
deep_tracy's picture

naturally. the proposition's the same. this one's better, sexier, and dead on with the product (twist) and concept (old story).

deep_tracy
Activity Score 588
Copywriter
the.adnerd's picture

agree totally with desi.
this idea needs really great, perfect images.
concept is really nice.
so what it's something like the original, updated? it's totally in sinc with the product.

the.adnerd
Activity Score 160
Copy_Can's picture

So what? So nothing. Let's just recycle old stuff and conform to mediocrity. HUZZAH!

Copy_Can
satan's picture

One of those ads dat looks good, cool, original, and is different... well I do fail to understand the ad in totality as on wat makes it stand class apart.

satan
Activity Score 181
Client Servicing
cooties's picture

this line reminds you of "the original, updated?" Taj mahal reminds me of the great wall of china but that doesn't mean they are the same.

cooties
Activity Score 180
Other
popdistortion's picture

Very funky. I especially like the trashy look because it was done with attention to details and is absolutely intentional. Nice work JWT and thanks to an apparently cool client.

popdistortion
Activity Score 1592
Chris's picture

Looks like a bollywood set

Chris
Activity Score 1935
Art Director
the.adnerd's picture

no copy_can, i didn't mean to say it's ok to recycle. if one does it intentionally, it's giving in to mediocrity.
i meant that in this case, the concept is so in sync with the product, that it doesn't remind me at all of vw.

the.adnerd
Activity Score 160
ChuckNorris's picture

Quite weird snake that is. Sort of looks like a fish.

I think de idea is ok. But like the other examples better (this snake freaks me out).

ChuckNorris
Activity Score 834
Creative Director
lara's picture

gud, tricky, says d message, hope i'll make sumthing classy like that 1 day

lara
Activity Score 114
Copywriter
kagemusha's picture

the art director does not have and eye towards detail

kagemusha
Activity Score 30
Creative Director
Guest's picture

Im gonna go ahead and say that the pink "bikini" is actually leaves, seeing as there is some in her hair too.

Guest
Guest's picture

can somone tell me, when this smirnoff green apple maded? in whic year

Guest
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