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Agency Network: 
Published/Aired: 
January 2009
Active Life Print Ad -  Pirates

Description

Print advertisement created by Latinworks, United States for Active Life, within the category: Public Interest, NGO.

Caption

Keep obesity away from your child.

Advertising Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo
Art Director: Daslav Maslov
Copywriters: Diego Castillo
Illustrator / Photographer: Ricardo Salamanca
Account Executive: Lonnie Limon
Production Manager: Steve Grill
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Highest Rated

Guest's picture

I think they're cute eating their litle turkey legs and counting their loot.

Guest
Guest's picture

Hahahahahaaaaaaaaa!

Guest
Guest's picture

Don't know if playmobil agrees though..

Guest
Guest's picture

the concept is funny, but weak.

Guest
Guest's picture

rá... always wanted a fat playmobil!!!

Guest
Guest's picture

que asco

Guest
Guest's picture

Funny but weak??? Does that guy even work in advertising?

Guest
capywriter's picture

Indeed. I rather think they are boring but super strong and effective ;)

capywriter
Activity Score 5509
Copywriter at Freelance
diegolechuga's picture

It´s brillant, looks so good, simple concept, and guys... we never seen something like that before. Don´t forget that.

diegolechuga
Activity Score 2
latinworks
Guest's picture

I agree, I never saw that before.

Guest
Guest's picture
Guest
elgrecones's picture

ok... the execution is the same... but there are two ideas that are totaly diferent...

in my opinion its very, very very far from being the same...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest's picture

So so so so far, is no the same at all. You know the difference between concept and idea?

Guest
Guest's picture

Maslov no era de monstro??,

Guest
Guest's picture

funny but weak

Guest
Guest's picture

I like this out of the lot

Guest
Guest's picture

I liked it because I believe it will most likely help with the child obesity awareness campaine. But also believe that its not exactly the right approch for the awareness. I did not think it was funny because obesity is a serious matter.

Guest
Guest's picture

Ugh! When are people going to wake up and understand weight diversity? Activity is good for everyone. Good nutrition is good for everyone. Focus on those things and forget about where your weight (or your child's) falls. I'm concerned that all this emphasis on weight and the "obesity epidemic" is creating a generation of people with eating disorders.

Guest
Guest's picture

agreed!

this ad campaign is pathetic

Guest
Guest's picture

Amen to ALL of that.

This is insulting. Not just to fat people, but to people's intelligence as a whole. The "obesity epidemic" is a manmade concept. If they hadn't lowered the standards by which they measure "obesity" in the first [expletive deleted] place, there wouldn't have been ANY [expletive deleted] so called "epidemic."

Guest
Guest's picture

Obviously people aren't as smart as you think. Have you been in an airport lately? An irritatingly large proportion of the population is so fat they don't even realize that they are infringing on the personal space of those of us that actually bother to keep ourselves in shape. It is an epidemic, and if you don't think it's a problem then you are a part of the problem.

Guest
Guest's picture

Can you even hear yourself talk? People who are fat have less of a right to take up space than you and other thin people do?? You're not even bothering to veil your hatred of those disgusting subhuman fatties, are you?

I'm not even going to get into the complete lack of fact in your assertion that people who are thin are thin because they "keep themselves in shape". God.

Guest
Guest's picture

The folks on this string are clearly ignorant of the facts regarding obesity...it IS increasing in incidence and prevalence in the US, and childhood obesity is becoming a much more serious problem. How about starting with this report
http://www.surgeongeneral.gov/topics/obesity/
and then moving on to this one
http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/
and come back and have an intelligent discussion on this.....

Guest
slip's picture

fat is fat

slip
Activity Score 919
designer |

SJB

Guest's picture

Oh these are so cute! Where do you buy them??

Guest
Guest's picture

THAT IS AWESOME! I want some fat Playmobil pirates! I might have to make them or something.

Guest
Guest's picture

jajaja no se el concepto me parece que expplica d k trata el tema pero no ayuda a solucionarlo..

Guest
Guest's picture

I think they're cute eating their litle turkey legs and counting their loot.

Guest
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