Bear bile, 1

Agency Network: 
June 2012

Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately.

Print advertisment created by Adwright, Singapore for ACRES, within the category: Public Interest, NGO.

Advertising Agency: Adwright Communications, Singapore
Creative Directors: Danny Phoa, Nafe Tong
Art Directors: Nafe Tong, Celine Tan
Copywriters: Anson Ong, SayLin Ong

Comments (2)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

This whole "Bear" gag thing... is a total vibe killer.

The Jobless Writer
Will Think for Salary

Derek Mullings's picture
Derek Mullings
Activity Score 36

I agree Roger. Those poor bears deserve more than a feeble pun. Nice art direction though.