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Lifematic

Agency Network: 
Published/Aired: 
March 2009
Ace Print Ad -  Lifematic

Description

Print advertisement created by Grey, Turkey for Ace, within the category: House, Garden.

Caption

When life is programmed to the worst.

Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Directors: Metin Akın, Koray Sahan
Photographer: Bahadır Tanrıover
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capywriter's picture

not bad, but using 'life' in the copy line seems forced. Not a big fan of the way that line is displayed either.

capywriter
Activity Score 5509
Copywriter at Freelance
Davosk's picture

Strange logic but I love the art.

Davosk
Activity Score 4815
Art Director
Guest's picture

Not logical at all...a way too forced to make the idea fit.

Guest
Guest's picture

Ace with ketchup, grass and berries aroma.

Guest
Guest's picture

i love the art... but im finding the logic a bit twisted. is it not strange that the ketchup, grass, and berries (ie the mess)... are in the place of the detergent and softener? Would it not make more sense to have the mess Inside the barrel of the machine (or whatever its called) where the soiled clothes would be...?
maybe im just not getting it.
cheers

Guest
everartz's picture

i love the art and photography... so good.. not sure about the idea thou

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

nice art direction, but I didnt liked the line.

Guest
krautland's picture

this is quite nice.

krautland
Activity Score 3216
Art Director at erm... no calls please.
french_connection's picture

I really like it. Colours come out, they are punching the "perfect white".

french_connection
Activity Score 14
Producer/Director
french_connection's picture

I really like it. Colours come out, they are punching the "perfect white".

french_connection
Activity Score 14
Producer/Director
french_connection's picture

I really like it. Colours come out, they are punching the "perfect white".

french_connection
Activity Score 14
Producer/Director
french_connection's picture

I really like it. Colours come out, they are punching the "perfect white".

french_connection
Activity Score 14
Producer/Director
Guest's picture

great pack

Guest
Guest's picture

wonderfull

Guest
Guest's picture

dont like it!

Guest
Guest's picture

a little over board with the concept execution!

Guest
soulsentwine's picture

Good art direction but i can't imagine the poured Ace on ketchup. :)

soulsentwine
Activity Score 86
Dokuz Eylul University American Studies Department
cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
sundance's picture

Like it, it's catching!
The only problem with that for me is the focus: it should not be about the machine (life "programmed" to the worst), it should be about the white. And because the visual is surrealistic my line would be ironic: "I've had enough of the ACE white!"

So we keep seeing the detergent and the set of dirty elements as opposites, but we don't have to imagine one on top of the others which is not pleasant.

sundance
Activity Score 2
copy
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