Agency Network: 
May 2008
Ace Print Ad -  Eye


Print advertisement created by Grey, Italy for Ace, within the category: House, Garden.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director / Copywriter: Barbara Cicalini
Art Director: Daniele Freuli
Photographer: Andrea Pisapia
Post-production: Sprint
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rudylafaber's picture

Or I could just close my eyes. That works too...

Activity Score 49
JAGGY's picture

But Rudy, that results in blackness, we were talking about removing stains and whiteness, rite?

I like this.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

rudylafaber's picture

Haha. That's a good point! But when I open my eye again the stain reappears! Refund please :P

We've got this really weird saying here that goes "close one eye" to obvious problems. Which more or less means to let something slide or ignore it. So I'm probably biased. Though I'd really like to hear what everyone else thinks also :)

Activity Score 49
gmint7's picture


i could use a thumb.

Activity Score 2675
Art Director at ad grad @ S Francisco |


Senhora Kolossa's picture

wtf? seems to be way too complicated. and a students work, too!

Senhora Kolossa
Activity Score 483
Jung von Matt
mondo's picture

hehe, very nice. the discussion!

Activity Score 142
capywriter's picture

I like it, because in fact it's very simple and works instantly (you don't have to wait for 30 seconds before the result is showing or like those other eye tricks that make you see things in a mess of lines and figures, which with most people only works after trying 50 times...)

Activity Score 5509
Copywriter at Freelance
esteb's picture

This is illusionism, not advertising.
Next please.

Activity Score 673
TrainRunner's picture

next...pat your head and rub your stomach.

Activity Score 225
Art Director
adgourmet's picture

it doesn´t work!!!!!!!

keep it simple!

Activity Score 81
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