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Ace

Published/Aired: 
June 2007
 Ace

Description

Caption

Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director / Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
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Ravages's picture

If it came to this, would the target listen?
Just wonderin' out loud...

Ravages
Activity Score 842
Jet Propulsion Lab's picture

It's very tough talking sense into an addict no matter what stage. I think the point is to get to him or those around him before it comes to this. It's a learned bahavior. You can unlearn it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ravages's picture

Perhaps so. Perhaps. Now, the question is, would the person listen? The thing about gambling is, after the first few tries, one's gambling to recover what one's lost. So if it's the person's life (and all such definitions of it) on stake...would the person stop?

Ah, screw it. I am sure some people will like this ad, and some might even think a little more about their choices.

Ravages
Activity Score 842
Jet Propulsion Lab's picture

i'm lovin' it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
k-rocka's picture

I'm having a hard time seeing the relevance of the playing card execution. I feel the artwork was created to support the line, when it should be the other way around.

k-rocka
Activity Score 426
Graphic Designer
KDadá's picture

This is the weakest one of the whole campaign. In the other pieces the Line doesn't play a relevant role at all!...In this one it might be helpful. Over all this is a really good ad!

KDadá
Activity Score 106
manuk_esquimal's picture

bravo!!!

manuk_esquimal
Activity Score 26
Creative Director
oshe's picture

really rally good, very nice, good copy, excellent
graphic

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

futura's picture

nice one

futura
Activity Score 148
Other
no-ideas-original's picture

Fantastic adverts!!

no-ideas-original
Activity Score 106
Other
Joe76's picture

Excelente!

Joe76
Activity Score 762
Art Director
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