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Agency Network: 
Published/Aired: 
March 2014

Description

Print advertisement created by Publicis, Venezuela for Acción Solidaria, within the category: Public Interest, NGO.

Caption

Discrimination feels far worse than HIV

Advertising Agency: Publicis, Caracas, Venezuela
Chief Creative Officer:: Gerardo Pernia
Creative Director: Demian Campos
Art Directors: Yoryi Cantor, Demian Campos
Copywriters: Luis Amaya, Bernardo Tortolero
Photographer: Pedro Primavera
Approval: Feliciano Reina
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damnson's picture

Or does it?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

Good point. The prospect of death is worse than discrimination.

Pete R.
Activity Score 3412
Illustrator
@minas_mars's picture

Wrong, treatments today are so good that it's easier to live with HIV than it is to live with Diabetes.
"The prospect of death" isn't a concern anymore as HIV sufferers live to an average age of only 2 years less than the general population.

Mystery solved.

@minas_mars
Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

arthouse's picture

Discrimination coming from those who should know best is really disturbing.

arthouse
Activity Score 41
VeronicaFranco's picture

Brilliant

VeronicaFranco
Activity Score 789
Copywriter
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