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Falls can happen to anyone, Vitamins

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Y&R, New Zealand for Accident Compensation Corporation, within the category: Finance.

Caption

Slips, trips and falls around the home can happen to anyone. And they happen to over 2000 working age Kiwis every week. Make sure it's not you. Take a moment's extra care this weekend – and check out homesafety.co.nz

Advertising Agency: Y&R NZ, Wellington, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Art Directors / Copywriters: Tony Haigh, Lisa Dupre, Scott Henderson
Typographers: Musonda Katango, Tim Oneil, Lisa Dupre
Account Leader: Steph Patton
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Highest Rated

Wordfruit's picture

Looks good.

I think people might need to see a few of these to get the idea.

Ideally of course, they'd just see one ad and get it.

I wonder if that could be helped by making specific statements that are also more broadly applicable.

For example: 'chew on borrowed pens' I think would fit the bill for that.

But 'Librarian' I don't think would

Not sure where this thought might take the copy -- I think I'd only figure that out once I was writing the copy.

Just a thought.

Wordfruit
Activity Score 1023
morse's picture

Very nice typography.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ricospinco's picture

yep

ricospinco
Activity Score 18
Art Director |

spincollectif.com

ricospinco's picture

yep yep

ricospinco
Activity Score 18
Art Director |

spincollectif.com

salil.sharma's picture

GOOD PLAY WITH TYPOGRAPHY

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

almasnazeer's picture

Neat.
Right Appeal.

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
MicheleVirgilio's picture

Interesting lettering

MicheleVirgilio
Activity Score 2617
kleenex's picture

The fonts are great.

kleenex
Activity Score 52582
Web Designer/Developer
Wordfruit's picture

Looks good.

I think people might need to see a few of these to get the idea.

Ideally of course, they'd just see one ad and get it.

I wonder if that could be helped by making specific statements that are also more broadly applicable.

For example: 'chew on borrowed pens' I think would fit the bill for that.

But 'Librarian' I don't think would

Not sure where this thought might take the copy -- I think I'd only figure that out once I was writing the copy.

Just a thought.

Wordfruit
Activity Score 1023
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