Agency Network: 
October 2008

Print advertisment created by Partners, Portugal for Accao Animal, within the category: Public Interest, NGO.

When you abandon a dog you never leave it behind.

Advertising Agency: Partners Portugal
Retoucher: Aaron Padin
Illustrator: Diogo Pereira
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima

Comments (11)

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Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Could have been a tad more subtle.
Got a bit of a freaky movie poster feel to it.

sneakyhands's picture
Activity Score 1857

he's not only the scalp-dog president, he's also a client.

Scam Detector's picture
Scam Detector
Activity Score 1048

People who abandon pets actually don't give a toss. So this campaign is barking up the wrong tree. No pun intended.

Dale's picture
Activity Score 370

Agreed. I also just don't get the idea. If you abandon a dog, you'll keep thinking about it and be miserable for the rest of your life?

Seems odd to me and a strange way to get people thinking about the long-term responsibility of owning a dog prior to adoption.

- The only thing more rare than a good ad is a good guest comment -

STRTLRS's picture
Activity Score 1601

These are the most frightening illustrations I've seen in a while.

I think, therefore... yeah.

wildbore's picture
Activity Score 749

nice idea. good try!

Guest commenter's picture
Guest commenter

AWESOME execution of a rather weak concept

Greg Jenkins's picture
Greg Jenkins

OH MY DOG. This is ugly.

luisrivera11's picture
Activity Score 469

the art work is well, the concept i think it work!

middys's picture
Activity Score 3

I can only hope that this campaign will have an effect on people who leave their pets at the hands of fate. I can't imagine how they can do it, pets are often part of our families, at least that's how I see things...

rastaparta's picture
Activity Score 158