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Cigarette

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Professional Services.

Caption

Cigarettes. Just looking at them makes you sick.

Advertising Agency: JWT, Brazil
Creative Directors: Mario D'andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique
Producers: Fabio Sato, Flavio Schaefer
Art Buyers: Renata Sayão, Crislaine Bertella
Account Supervisors: Felipe Zorzi, Isadora Coelho
Advertiser's Supervisors: Irlau Machado, Telma De Mônaco
Account Manager: Luciana Rodrigues
Planner: Ken Fujioka
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Highest Rated

Guest's picture

Old. Remembers me optical illusion ads in the 90's.

Guest
shahidali's picture

interesting
anti smoking campaigns usually have the worst creatives and fails miserably. this ad probably isn't afraid of failure.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Old. Remembers me optical illusion ads in the 90's.

Guest
ADcoke's picture

no me gusta, yo soy fumador y no me impacta el mensaje

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

OMAR RAYO!!!

Guest
tirthomitro's picture

too contrived to pursue smokers to get off cigarettes

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

qd's picture

truth is, there's nothing you can really tell a smoker that will make them stop smoking. quitting is not an easy thing. it's a personal decision. an anti smoking campaign works better as top of mind communication that encourages non smokers not to start.

these aren't bad.

qd
Activity Score 20
Creative Director at publicis caribbean
Guest's picture

É moda e não idéia.
Outro dia encontrei fonte de letra assim no Dafont.com "lines"

Guest
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