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Abuse two

Published/Aired: 
January 2006
 Abuse two

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Description

The background to this campaign is that in a market where every razor is claiming the "smoothest shave" it was a challenge coming up with a fresh strategy and execution for Schick’s new 4-bladed razor-the Quattro. This candidly shot campaign fools readers into thinking that they are looking at pictures of physically abused women with bruises on their faces. Only when they see the product shot and the strapline does it become clear that the "bruise" is actually stubble rash.

Caption

The abuse must stop.
Schick, smoother shave for men.

Advertising Agency: JWT, Singapore
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chino65's picture

Singapore has only a tiny population of caucasians. Is the creative team ashamed of Asian faces?

chino65
Activity Score 326
Sdb's picture

I like the images..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Hadrons's picture

twist which works.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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