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Agency Network: 
Published/Aired: 
September 2009
Absolut Print Ad -  No label

Description

Print advertisement created by TBWA, France for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Manoëlle Van der Vaeren, Sébastien Vacherot
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Photographer: Grégoire Alexandre
Art Buyer: Vanessa Barbel
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jackmancer2017's picture

The French copy means:
Purity doesn't need a label

I think ABSOLUT NO LABEL is very awkward though but I suppose it's better in French. The way I see it here doesn't make much sense (specially the background).

jackmancer2017
Janae's picture

thank you for the translation. my french is a bit rusty these days. ;)
even if the claim not that perfect, i like the wordplay with the name
of the labels.

Janae
Activity Score 385
Hiperion's picture

renewed or die, guys...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
JeffP's picture

Etiquette also means behaviour in French as in 'code of polite behaviour'. Can't see they played on that sense.

JeffP
Activity Score 810
Marketing Manager at TomTom
Asynchrone's picture

Very stylish.

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

Djenzie's picture

nice artwork, but i don't get the idea...

Djenzie
Activity Score 163
St. Lucas Institute Ghent
sloppy4's picture

it doens't really work, as the shape of the absolut bottle is the label.

sloppy4
Activity Score 1492
Guest's picture

The translation is more like: "Purity doesn't need an introduction." Has to do with the way "etiquette" is used here.

The art direction is cool but I don't really find anything astounding here. Absolut has always had great ads but that hasn't translated to sales in recent years (sales have been declining). They stick to the same formula but I say WHY. Branding is half the battle.

Guest
manumartin5's picture

STylish creative ad. Very neat. Classy

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
jack witrocks's picture

stop the absolut madness
is it gonna be here for another 100years

jack witrocks
Activity Score 5
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