Agency Network: 
May 2008

Print advertisment created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD / Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet

Comments (19)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

its back and how! the most complete print campaign in a while now according to me. i like it a lot for its integration, thought and the line ofcourse. different than the earlier camps, but humble and colourful advertising.

'absolut'ly amazing!

~ old habits die hard, older ones never do ~

jorj's picture
Activity Score 638

in an absolut world, we don't need to drink we born drunk

ramosraf's picture
Activity Score 115

right man!

jorj's picture
Activity Score 638


republique's picture
Activity Score 83

RIP Absolut World

Lip's picture
Activity Score 234

the set of the campaign is very good.

Abraços, Pedro Paes.

phoamcor's picture
Activity Score 1284

What a snorefest of an idea.

krautland's picture
Activity Score 3216

it's not as iconic as the old campaign and it probably won't make it into an art book or get spoofed left and right but that had to be expected. I also understand the need to move on eventually and come up with something new.

I just wished this was a bit bolder. apple was able to keep people excited after 'think different' ... chiat nyc should have been able to make this happen, they had the absolute (!) dream team assembled when this was concieved.

it's too bad, really.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


Adaddicted's picture
Activity Score 3435

Absolut triumph to tragedy!!!


Kateter's picture
Activity Score 2029

how to kill a brand. lesson 1.

nuno_tuna's picture
Activity Score 18

Fortunately they will kill it locally... I mean... in every location...

Bundy Agency's picture
Bundy Agency
Activity Score 597

carlsberg don't make absolute vodka ads, but if they did they'd be better than these

omni's picture
Activity Score 137

the concept is a great idea but the image needs improvement.

campass's picture
Activity Score 120

MMMH.... i think that, also if i know that it could be a very hard job, absolut absolutely need a new concept... and better developing of image....

the whole campaign carry me back to the '90.

Dont like it.

bucklebones's picture
Activity Score 25


zmekyus's picture
Activity Score 120

so and red carpet for everyone

andré ™'s picture
andré ™
Activity Score 144

That's not a very expensive vodka, i get the idea but i think they could have done it better.

amsterdam73's picture
Activity Score 374

In an absolut world I wouldn't have to look at these adverts.... When does it stop... Please.

--> I go from old to new at adsodtheworld, so I've seen the others... whoooow

Luckily I will see some new(er) ads. ltrz!

PS. check out the 'twins' ad. I wish I would have made it...