Agency Network: 
May 2008

Print advertisment created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD / Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet

Comments (10)

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republique's picture
Activity Score 83


user123987's picture
Activity Score 2

This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....

the ad works, but only in Chicago.

ivan's picture

Thanks for explaining that!

mediterranean's picture
Activity Score 10

Thanks alot man, I was scratching my head about it!

krautland's picture
Activity Score 3216

yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.

here's the detailed story on the curse. it's massive in chi-town.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10

; )

omni's picture
Activity Score 137

with or without the story i don't like the ad.

reactor's picture
Activity Score 294

If you know the story or not this ad can stand on its own. Perhaps the best among the lot.


jacaranda's picture
Activity Score 88

Nice story, but what if you don't know it??

Consumer first then awards!!!

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]