Agency Network: 
May 2008


Print advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.


In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD / Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet
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republique's picture


Activity Score 83
Republique Beirut
user123987's picture

This, I am assuming, pertains to the Chicago Cubs' "Curse of the Billy Goat". Short story is back in the 1940's a man was kicked out of Wrigley Field for bringing a goat. They haven't won a championship since.....

the ad works, but only in Chicago.

Activity Score 2
ivan's picture

Thanks for explaining that!

Creative Director at Ads of the World
mediterranean's picture

Thanks alot man, I was scratching my head about it!

Activity Score 10
krautland's picture

yeah, makes a lot of sense when you're in chicago. I've seen people on michigan avenue actually stop to take pictures of themselves next to the (bus shelter) ads. localized executions do seem to get more attention.

here's the detailed story on the curse. it's massive in chi-town.

Activity Score 3216
Art Director at erm... no calls please.
Jet Propulsion Lab's picture

Okay, this is how easy I am.
Before reading the story: 1/10
After reading the story: 10/10

; )

Jet Propulsion Lab
Activity Score 10679
omni's picture

with or without the story i don't like the ad.

Activity Score 137
reactor's picture

If you know the story or not this ad can stand on its own. Perhaps the best among the lot.

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


jacaranda's picture

Nice story, but what if you don't know it??

Consumer first then awards!!!

Activity Score 88
not applicable |

copywriter out!

Andrey Vaslit's picture

They should put drop tab talking about the story, only works if you know it..........10 - 5(because the story stuff)
5 =]

Andrey Vaslit
Activity Score 210
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