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Glimmer

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Published/Aired: 
October 2010
Absolut Print Ad -  Glimmer

Description

Latest global campaign for Absolut Vodka, Absolut Glimmer. It's a global initiative where we have changed the iconic bottle shape for the first time since its conception. The campaign concept is "Make the present exceptional" and the design idea is about dressing the bottle for this moment in time. In today's world, where everything can be recorded, copied or streamed by the press of a button the "here and now" is the new super exclusive. To celebrate this we've created a glimmering Absolut Bottle that only will be available for a short time.

Caption

Absolut Glimmer
Make the present exceptional

Advertising Agency: Team Family Business, Sweden
Creative Directors: John Lagerqvist, Mårten Knutsson
Design: John Lagerqvist, Fredrik Lindquist
Copywriter: Tove Norström
Original: Christian Styffe
Fotography: Jens Mortensen
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Hibon's picture

Absolut Vodka: a great concept, this is just "la suite" nothing new.

Hibon
Activity Score 3734

Simple ideas are the best !

JeffGreenhouse's picture

The limited edition bottle is nice, but the ad seems to take too much explaining to be very powerful. My first interpretation of the word "present" was its other meaning, so I thought the bottle was meant to make Absolut a better gift item.

JeffGreenhouse
Activity Score 310
Billoughsby's picture

The environment created for the bottle for this ad is a little lazy. Not fully enough developed..

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

I never understood the hype surrounding Absolut Vodka ads... They aren't that great.

Guest
Roger Keynes's picture

The Absolut idea is usually focused on/in the bottle.
Agree with Billo... this is sloppy for this brand.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Girlfireice's picture

looks like student work.. its not refined

Girlfireice
Activity Score 254
Copywriter at Trainee
Guest's picture

no no no no no.

+ its low quality :\

Guest
Dzsoi's picture

It's a global initiative where we have changed that there is Absolutely no idea in an Absolut Vodka ad for the first time since its conception.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Very boring. Not interested in this product after seeing this poster.

Guest
Guest's picture

This makes it more interesting: http://www.absolut.com/glimmer#

The move is made all analog, i like.

Guest
jnaimo's picture

I think a rave party in the background would make more sense. I also thought the copy was referring to a gift.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Guest's picture

douchebags will love this ad!

Guest
Guest's picture

Have to say... it makes me want to buy the product just for the limited edition bottle. Makes me feel like I have to see the bottle.

Guest
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