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Choir

Agency Network: 
Published/Aired: 
February 2008
Description: 

Print advertisment created by TBWA, France for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA/MAP, Paris, France
Creative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi

Comments (13)

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klaussnow's picture
klaussnow
Activity Score 1645

a touch like playstation no?

... its already been done...

wkanaan's picture
wkanaan
Activity Score 483

infact, same agency.

Nicely produced, but it just doesn't say anything.

BFB's picture
BFB
Activity Score 936

Missing the old absolut ads here

jiahsisco's picture
jiahsisco
Activity Score 246

How far is absolute going to reach until they come back to the basics?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Very good point! Eventhough I think it's an interesting visual, beautifully crafted, but way too complicated.

ADebutant's picture
ADebutant
Activity Score 266

Agreed on the beautiful art direction, but I'm not sure how vodka fosters creativity. Vodka usually fosters moronic behavior in my world.

The ad would probably work better for a fine arts school or something.

"Our factories make cosmetics. We sell hope." -M.Factor

but_why's picture
but_why
Activity Score 280

I guess Absolut vodka thinks it can claim art after it's years of creative bottle ads. This aint working for me tho - the call to action is totally lost. But that image is awesome.

elgrecones's picture
elgrecones
Activity Score 323

still love the bottle ads... when they're on, we're talkin 'bout advertising....

talkingisfree's picture
talkingisfree
Activity Score 2712

Awesome!

amirariely's picture
amirariely
Activity Score 11

art direction- perfect!

adgourmet's picture
adgourmet
Activity Score 81

you can change the logo for Playstation

teenie's picture
teenie
Activity Score 1894

The image should speak for itself. "Machines amplify your creativity"?? What's that even supposed to mean? And what's that got to do with vodka?

The more I think about it, the worse this ad gets.

espi72's picture
espi72
Activity Score 75

oops!
The illustration is really good, same of playstation, real art, looks like play but... oooh, I say that already? sorry...
aaaaaaa... yep! That's all I got, sorry...

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