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Agency Network: 
Published/Aired: 
March 2010
Abax Print Ad -  Open

Description

Print advertisement created by Y&R, Mauritius for Abax, within the category: Professional Services.

Caption

We have moved. Now Open in Ebene.

Advertising Agency: Redhouse Y&R, Floreal, Mauritius
Creative Director: Nadine Filipe
Art Director: Geneviève Luximon
Account Director: Helder de Oliveira Filipe
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Highest Rated

Spoonfeederxxx's picture

Please...

This isn't anything wow at all, in fact it's quite boring...

There have been much smarter uses of magazine media, this is a gimmick...

Spoonfeederxxx
Activity Score 641
Copywriter
sintra's picture

Great piece , original approach to the subject and creative use of the media ... love the use of the hole in the page

sintra
Activity Score 699
Administrative
Blashyrkh's picture

A hole for what? Don't make me think bad.

Blashyrkh
Activity Score 32890
Art Director
Adaddicted's picture

like the whole idea! but the article read thru the hole might be a matter of concern!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tchifi's picture

it was to us as well - so we worked with the magazine to ensure that there was nothing controversial.
But feedback we got so far demonstrates that people didn't link the articles at the back to the ad.

tchifi
Activity Score 164
Creative Director
Spoonfeederxxx's picture

Please...

This isn't anything wow at all, in fact it's quite boring...

There have been much smarter uses of magazine media, this is a gimmick...

Spoonfeederxxx
Activity Score 641
Copywriter
Hibon's picture

Nice piece of work.Would love to see other work from Mauritius.

Hibon
Activity Score 3734

Simple ideas are the best !

curiousEngine's picture

very creative

curiousEngine
Activity Score 7
University of Mauritius |

http://asheshr.com

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