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Shower Door

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by McCann, Israel for Abarbanel, within the category: Health.

Caption

Edna is still frightened when the shower door shuts.
Abarbanel’s patients are looking for a sane environment.
Help us give them a little piece of saniy. Donate now for the external clinic renovation at rehab4u.org.il

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Copywriter: Sahar Lewenstein
Studio: Eli Azarzar
Photographer: Ilan Besor
Supervisor: Noa Siton
VP Clients: Amit Mashiah
Account Management: Daniela Klinger, Amit Frenkel
Producer: Einat Noff (Gur Arie)
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Guest's picture

predictable and banal

Guest
helvet.lang's picture

this campaign begs me to cry, so i won't...

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

reasonwhy's picture

Tell me how the fuck the shadow could be behind the lady, like the light !!?

reasonwhy
Activity Score 147
Art Director
lessismore's picture

+1

lessismore
Activity Score 251
Graphic Designer
Guest's picture

Exactlly!

Guest
Cheerriiee's picture

please correct that typo..
"saniy" instead of"sanity"

Cheerriiee
Activity Score 952
Graphic Designer
CUTIEPIE's picture

Thats the weirdest shadow EVER!!!

CUTIEPIE
Activity Score 347
Guest's picture

student campaign right?

Guest
TiltedChairCreative's picture

Hmmm, shadows are definitely questionable. I kind of like it, but then I wondered, "would a shiny new hospital really alleviate these mental issues?" Maybe it would be a step in the right direction. Definitely don't dig the type choices, or the weird type backgrounds. Eh, five.

TiltedChairCreative
Activity Score 513
Guest's picture

The Art direction may be bad but the subject is serious and very touchy.

In the end, does it really matter, I don't think they really care about that, 1st : they dont have millions to offer to make you richer 2nd : they dont really care about ultra sophisticated new york designer who hate this.

Guest
manumartin5's picture

thumbnail made me to click.!!!!!!!!!!!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
MidasTouch's picture

no comment D:

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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