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Depression

Agency Network: 
Published/Aired: 
December 2009
Aasra Print Ad -  Depression

Description

Print advertisement created by Makani, India for Aasra, within the category: Public Interest, NGO.

Caption

Depression

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Nilesh Pawar
Additional Advertising Agencys: Saeed Shaikh
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Highest Rated

rolling.stone's picture

done similar execution

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

shahidali's picture

playing with the depressed. i'm depressed.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

ambareesha's picture

liked it. but have saw somewhere the same idea. don't remember properly.

@mbi

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

kripaakar's picture

'DEPRESSED'

kripaakar
Activity Score 522
Administrative
desiideas's picture

Creative alright. But i doubt its effectiveness....

desiideas
Activity Score 88
Copywriter, Rediff.com
xcreativity's picture

i think the copy should be bigger.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

mikeelrapido's picture

I agree with you, it's impossible to read this..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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lynz's picture

I understood what it said straight away, and do think that it's a lovely execution. I do think it would have been far more effective if it concentrated on the positive impact that their service has on people. Rather than stating "depressed" it could have said something about the solution or helping people.

lynz
Activity Score 104
Art Director
CopyRight's picture

i like it

CopyRight
Activity Score 713
Dzsoi's picture

Depressed people play with the phone cord? I think it's rather the sign of being uptight. But... what the hell... I guess everyone with a problem is tensed while talking on the phone.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
shitmonk's picture

great work imo, i instantly knew from the thumbnail what it was, i dont see any problems in scaling, i think bigger letters would've decrease the effect of phone cord...

shitmonk
Activity Score 465
alexander_bickov's picture

Old idea

alexander_bickov
Activity Score 3279
hermotsura's picture

something's bothering me with the execution. the idea is nothing new either. and why is the copy so small? was it meant as a poster? billboard (i hope not)... print? it just looks unfinished, or not very well thought-of.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

vagdz's picture

Old and boring.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Bryan's picture

I think this can work out out really i am not that sure about it...Dealing with depressed people is really a very big deal.I will keep my fingers crossed..All the best..
Thanks,
Bryan
Antidepressants

Bryan
Activity Score 2
Other
crazy trayzee's picture

thing is a person who is depressed, doesn't realize he's depressed and is in need of help. nor does he realize that someone can help. sorry but this does not work.

crazy trayzee
Activity Score 28
Photographer
Spoonfeederxxx's picture

Soooooooooooooooooooooooooooooooooooooooooooooooooooo what!

Spoonfeederxxx
Activity Score 641
Copywriter
Wordnerd's picture

depression should be what you get from the message – not the word written there.

Wordnerd
Activity Score 6692
Copywriter
hermotsura's picture

:D

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

cruzialx's picture

great

cruzialx
Activity Score 194
Affinity Express Inc.
pepsiice's picture

copy in its art direction.

pepsiice
Activity Score 253
Graphic Designer
rolling.stone's picture

done similar execution

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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