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Question Mark, 3

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by ‏Y&R, India for Aashray Adhikar Abhiyan, within the category: Public Interest, NGO.

37% of Indians live in poverty which puts a question mark on their future.
Donate Today
www.homelesspeople.in

Advertising Agency: Rediffusion Y & R, Gurgaon, India
Regional Creative Head: Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Creative Directors: Rupesh Sahay, Ambika Nehru
Art Directors: Sandeep Kalra, Rupesh Sahay
Copywriter: Eranbemo Murry
Typographers: Sandeep Kalra, Rupesh Sahay
Photographer: Sunil Gupta
Account Managers: Hindol Purkayastha, Vishi Nagpal
Advertiser's Supervisor: Paramjeet Kaur
Additional credits: Manoj Raj

Comments (13)

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Highest Rated

observant vicky's picture
observant vicky
Activity Score 194

nice Photography...

Renjithtnair2003's picture
Renjithtnair2003
Activity Score 233

A beedi in Dunhill packet........!

Prof's picture
Prof
Activity Score 1449

Amazing photos. Bad ad.

Quite really.

atb2005's picture
atb2005
Activity Score 13557

No need for any special Photoshop effects a la http://adsoftheworld.com/media/print/samusocial_asphaltisation_3. The abject poverty is palpable, the copy is good, and the CTA is there. Good job.

Prof's picture
Prof
Activity Score 1449

the copy is bad. the punctuation is non-existant, although it needs one. the line is way too long. its awkward and clumsy. it should be clear, powerful and sharp.

Quite really.

shawnbarrytoronto's picture
shawnbarrytoronto
Activity Score 30

I'd comment on the punctuation, length and clarity of your comment, but that would be too ironic for a Monday.

Nitin1977's picture
Nitin1977
Activity Score 14

Nice and simple, got it in a heart beat.

beautiful execution.............gr8 work

goodads's picture
goodads
Activity Score 23

Good ad, well executed, cheers!

goodads's picture
goodads
Activity Score 23

:-)

Brent_Blair's picture
Brent_Blair
Activity Score 75

I love the visual. I think the copy could have been better though

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The art direction and photography are off the hook.

shawnbarrytoronto's picture
shawnbarrytoronto
Activity Score 30

Nice looking ad. Sometimes, style and a direct message are all you need.

rabeat's picture
rabeat
Activity Score 58

nice idea, i think the backgrounds could off have more light or less elements, so u could outstand the question mark a little more, nice work though

observant vicky's picture
observant vicky
Activity Score 194

nice Photography...

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