April 2007



Monday, 10 September 2001
The world can change in a day. Don't miss your daily edition of in-depth news.
Cape Times. Know All About It.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images

Comments (14)

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Spanky's picture
Activity Score 4899

let's profit off human tragedy. great.

Piddy's picture
Activity Score 82

Very close to what an agency came up with in Dubai.

Chris's picture
Activity Score 1935

I think including the time would enhance these a little, giv a little more emmotion mabey

Shut Theory's picture
Shut Theory
Activity Score 515

wwwwhhhyyyyy? :'( (sniffing) why should we "Don't miss your daily edition of in-depth news"? to increase Anxiety? its gonna happen anyway, so let us know about it when they fix it... thats a bad way to introduce a news agency, its like saying all news are bad news, isnt it enought that we have to live some of these bad news?

k-rocka's picture
Activity Score 426

Agreed. It sounds like its trying to profit off of human tragedy. I guess that's news for you.

postman's picture
Activity Score 951

I think the idea is quite ok. (Well, the "provoking-ad-with-9/11" is not that great, I admit.) But what disturbs me is that line "Don't miss..." It sounds just like "Dont't miss our GREAT SPECIAL OFFERS" or something similar - which doesn't siut the subject.

Tapper's picture
Activity Score 490

News does profit exist from human tregedy, so adverts for news will only follow on from this. You have to choose the most dramatic news to get the idea accrosss best. Get over it. Never watch / read news if you don't agree with profiting from it.

Strip. Strip. Strip.

bigbadfatmadafaka's picture
Activity Score 486

Who cares ... its clear this one is the least favorite. I am bored of th 9/11 topic.....toooo bored.

bad to profit from tragedy like that...9/11 was a horrible crime....but the americans invented that havent you noticed???They profit from tragedy as much as they can.

ingolstadt's picture
Activity Score 56

The ideas good. good impact.

truecopy's picture
Activity Score 399

Nobody noticed ppl wearing winter jackets in middle of October??! False photo... Nice try Sherlocks!

"Sex sells. Truth even better." - A friend

Mack Daddy's picture
Mack Daddy
Activity Score 18

September the 10th is in the middle of October?

All newspapers profit from tragedy. Big tragedy is big news, and big news is the business newspapers are in.

Shut Theory's picture
Shut Theory
Activity Score 515

and thats just depressing!

Guest's picture

Hello! Good Site! Thanks you! mjpzkcylclal

Guest's picture

Profit off of tragedy? Isn't that what the American Government does everyday in other countries?