50/10, Coated

February 2007

We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.

Advertising Agency: id29, Troy, NY USA
Creative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs

Comments (2)

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Guest's picture

Dumb and dumber, with every ad in this campaign

Go for it's picture
Go for it
Activity Score 23

Nice art direction!!!