Advertisement

Date

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Grey, Brazil for 3M, within the category: Office Equipment.

Caption

Nothing escapes your mind.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker
Log in or register to post comments

Highest Rated

Ron Burgundy's picture

the square is 3M Post It note, and the person represents a hot date he doesn't want to forget.

lovin the art direction, super cool

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ron Burgundy's picture

i really like these, great job guys!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
arke1's picture

Yea not bad, kind of a cool retro vibe to the art direction too.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

A.D.小菜's picture

I can't understand it please

A.D.小菜
Activity Score 2
Ron Burgundy's picture

the square is 3M Post It note, and the person represents a hot date he doesn't want to forget.

lovin the art direction, super cool

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

You knew it was a hot date, because you read date in the title. Also, the art direction, though cool indeed, is confusing. Is that rope inside someone's head.. Outside? It must be outside, I guess, since everyone is walking away from it. The usual from Brazil - fantastic art, muddled message.

atb2005
Activity Score 13557
Ron Burgundy's picture

perhaps "date" was scooped up by brain un -conscience-ly when skimming the page, but what solidified the idea was the series, but agree with you on the art.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Winter's picture

i'm loving it. amzing

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
Rotzgoht's picture

I get the hot date reference, but I wonder why all the models look scared. Do they look scared? Does that say something else about post its?

Rotzgoht
Activity Score 186
jackmancer2017's picture

They're trying to escape, but obviously, there's no escaping from Post-It's. Never seen a movie where prisoners tried to escape? :) they don't walk out all too comfortable ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Rotzgoht's picture

I appreciate that answer. That's a good interpretation, and probably correct from the PoV of the creative. I can see that now.

But then it just seems less that the idea is trying to escape, like the girl is sneaking out or slipping away, and more that the girl (or whichever) is just scared. Maybe the element of fear here, if it was intentional, could've been resolved/addressed in the copy.

Anywhoo, fun Ads for post-its.

Rotzgoht
Activity Score 186
pierrelastname's picture

no no.... forced... and too much circles...

pierrelastname
Activity Score 2869
Copywriter
Phillhb's picture

When you have to explain your idea... it doesn't work... nuff said

Phillhb
Activity Score 335
kleenex's picture

not that great.

kleenex
Activity Score 52582
Web Designer/Developer
brookjohnston's picture

Smart....too smart. Nobody in the real world looks at print pieces long enough to understand this. Victim of its own intricacy.

brookjohnston
Activity Score 296
St. Lawrence College
Direstion's picture

Very simple great idea

Direstion
Activity Score 115
Planner at PZL advertising agency
Church Money's picture

Whoa, whoa guys. This isn't THAT complicated. Post it note keeps you from forgetting things. I think it's a really cool direction for post it notes, and the art is killer.

Church Money
Activity Score 76
Art Director
arjunmark's picture

Great idea...but the visual dosen't communicate well. the birthday one was better

arjunmark
Activity Score 9
Photographer at Mumbai
Mr. Phill's picture

GREAT CAMPAIGN!!!

Mr. Phill
Activity Score 138
Copywriter
Glut's picture

nice idea, but why the dark executions?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
purshotham's picture

Brilliant idea & execution....

purshotham
Activity Score 457
ace85le's picture

Neat and brilliant. Very solid campaign. Well done guys!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

raw tuna's picture

Totally awesome. :D

raw tuna
Activity Score 837
General Manager
Wordnerd's picture

Great

Wordnerd
Activity Score 6692
Copywriter
Advertisement
15% off authentic images