Fly Screen

Agency Network: 
May 2009

Print advertisment created by Grey, Turkey for 3M, within the category: House, Garden.

No access until they evolve

Advertising Agency: Grey/Istanbul, Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Group Creative Director: Ergin Binyildiz
Art Director / Illustrator: Nezih Icoz
Copywriter: Dogu Gocuk

Comments (22)

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Blashyrkh's picture
Activity Score 32890

I tried to get it in more than 5 minutes and by googling too but no luck.

A stranger abroad's picture
A stranger abroad
Activity Score 427

The insect has evolved to fit through the mesh on a flyscreen. I think. It is an idea I guess, but I am unconvinced. The insect looks pretty big, so the fly screen mesh must be too.

reactor's picture
Activity Score 294

Looking at the shape of the fly(rectangular), i think you are right. But the concept looks too contrived . No immediate impact, and need to make too many assumptions in order to make a logical conclusion. Who wants to solve a puzzle to get the meaning of an ad ????


Dev Kumar's picture
Dev Kumar
Activity Score 834

Whatever it is the fly evolved into here, it surely is more than twice its original size. So, the art guys botched up an essentially good idea.

HateOnDave's picture
Activity Score 50

I got it right away and thought it was pretty good. But I agree that they should have made the bug smaller to show how tight their mesh really is


elyoshiro's picture
Activity Score 546
elyoshiro's picture
Activity Score 546
Wordnerd's picture
Activity Score 6692

i'm with the don't get guys

designada grafica's picture
designada grafica
Activity Score 96


Guest's picture

Definitely puzzling and the graphic is not strong enough to get attention, so I'd say just a huge 3m logo on the page would be more effective.

silvi's picture
Activity Score 4172

Alguna explicación en español?
Somebody explain it in spanish?

Guest's picture

3M tambien vende mosquiteros... Entonces te dice q ninguna mosca entrara a menos que evolucione y se haga cuadrada para poder entrar...

Guest's picture

If it is a scam, maybe it should have been for other product, like a Bug-killing spray or something.
If it's real briefing work, maybe they should have kept the idea for a Bug-killing spray scam.

Good idea, wrong product.

Guest's picture

O produto é uma tela para insetos, o famoso "mosqueteiro", sendo assim, o inseto terá que evoluir sua forma para passar pelos "quadrados" da tela.

Mantufayo's picture
Activity Score 580

Es un mosquitero, la mosca evolucionó y se hizo cuadrada para poder entrar por la malla.
El texto dice: No hay acceso hasta que evolucionen. 3M mosquiteros.
No funciona para mi.

bluebritfan's picture
Activity Score 47

me gusto la idea, aunque la ejecucion pudo haber sido mejor. es muy grande el insecto y pareciera que la maya tuviese grandes hoyos tambien.

arslan722's picture
Activity Score 81

can i get ??????????

tirthomitro's picture
Activity Score 2758

hey cool idea.
very clever. takes the cake.

they showed me a picture & i laughed
dignity has never been photographed

willer's picture
Activity Score 6

We can find out that the shape of that fly is rectangle, just as the mesh of the fly screen.Obviously,this Fly Screen Ad want to tell -------"Want to come through my brand fly screen, you have to evolve to be like that, or you will never get in!"

Eugens's picture
Activity Score 2624

Ads of the worlds commenters are incredibly stupid. Me included, stating the obvious.

just21's picture
Activity Score 2

the idea is that no insects can ever get through the fly screen unless they evolve and become the same size as the mesh. well a mesh of a fly screen is really small. if a smaller sized insect was used then it would be more difficult to see and realize what it is. so it would mean nothing.