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City

Campaign
Agency Network: 
Published/Aired: 
March 2011
3M Print Ad -  City

Also From This Campaign 3

Description

Print advertisement created by DDB, Singapore for 3M, within the category: Office Equipment.

Caption

Find your way. Post-it Flags

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Supervisor: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D'Souza
Photographer: Jeremy Wong / Nemesis Pictures
Digital Imaging: Teo Lay Leng / Miracle Factory
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Tommy G.'s picture

very complex way to sell post-it. I do love the small, discrete signature.
I personally would prefer a tiny little yellowish tone into those post-it.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
CuriousPencil's picture

I can imagine with this one they were tempted to include some lit windows made from the notes. Would've worked for this one, and maybe a lighthouse for the sea, but you can't light up a tree without being a firefly. Oh.

CuriousPencil
Activity Score 4225
Copywriter
sakshi.89mahajan's picture

nice concept!!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
pest0's picture

beautiful campaign. this one falls a bit short, being the most "obvious" one of the three.

pest0
Activity Score 55
Ogilvy&Mather Frankfurt
ace85le's picture

Least strong of the series. Art is a bit hard and unimaginative.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Boxey's picture

nice campaign

Boxey
Activity Score 8879
Melaleuca In-House
murugesh's picture

strong

murugesh
Activity Score 75
creative director
JonnyyRamone's picture

It works because the image reaches out to all of 3M's wide target audience

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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