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Alarm clock

Campaign
Agency Network: 
Published/Aired: 
March 2008
3M Print Ad -  Alarm clock

Also From This Campaign 3

Description

Print advertisement created by Butter, Germany for 3M, within the category: Professional Services.

Caption

Bang the noise with foam ear plugs.

Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki
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copywriter_n's picture

nice :)

copywriter_n
Activity Score 52
Bangkok
breakula's picture

like the idea! execution is good, could've been better. good job!

breakula
Activity Score 6
Advertising Agency
Bye's picture

A bit similar to: http://adsoftheworld.com/media/print/alka_seltzer_pork_0
Actually they're exactly the same, but BBDO completely destroys them in execution.

Bye
Activity Score 1464
Jet Propulsion Lab's picture

Cover up the ear plug on the left with your finger and see how much quicker the ad gets. When visually referencing a speeding bullet, single bullet ALWAYS gets the message across faster than otherwise. Then, if you need to (or the client insists,) you could show a product shot with multiple ear plugs next to the logo.

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

So true. And why not use things that really make noise like a chainsaw...

LeeHarvey
Activity Score 3045
Creative Director
Jet Propulsion Lab's picture

Hey, speaking of speeding bullets. Did you ACTUALLY do it?
We never got a confession out of you before Jack "Sparky" Ruby snuffed you out. ; P

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

You mean the LATE Jack Ruby? Haha, lungdisease got him 'bout 40 yrs ago, the bastard! About JFK; I was a victim of a conspiracy, how can a single man shoot three bullets from two different angles!? Tell you what, we'll grab a beer some day and talk about the good ol' days.

LeeHarvey
Activity Score 3045
Creative Director
DarkSide's picture

I thought the same before reading your post.
Works much better with only one ear plug

DarkSide
Activity Score 1066
Other
sp101's picture

execution looks cheap. sorry, idea is just ok.

sp101
Activity Score 137
advertising
Tincho's picture

Yes, it looks cheap. Maybe they should had added some waves behind the "bullets", like Matrix´s ones. The backround could had been black or dark grey too... for more drama in the visual.

Tincho
Activity Score 1093
Art Director
like_duh's picture

yep. couldn't tell the left one was speeding. looked like it was bouncing off something.

like_duh
Activity Score 88
Other
judy.y's picture

cool to me...

judy.y
Activity Score 79
washiam's picture

Cheerrrring!!!
Quiet good thoughts inside, like it much :)

washiam
Activity Score 443
Art Director
iT-iS-i's picture

Tired of this shooting through stuff ads, the only reason why they have two earplugs in the visual is because they didn't want it to look too similar to the alka one. Cheap way of finding a way out and also cheap execution. What a shame...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ahpitt's picture

What is 3M mean?

ahpitt
Activity Score 342
Art Director at Art Director
funky_frogii's picture

nice one........good

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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