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Desi's picture

Someone please explain the idea. Execution is pretty weak.

Desi
Activity Score 1042
daniel's picture

Originals:
"10 little indians"
"Snowhite and the 7 dwarfs"
"3 sisters"

Keep number of kids under control.

daniel
Activity Score 9
Copywriter
purplesimon's picture

A little forced for my liking.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
the_ashlands's picture

no way!!!! you should get out of advertising!!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

braindrain's picture

I agree (that it's forced, not that you should get out of advertising). Condoms = fewer kids has been done, and done much better. The screaming kid in the grocery store TV spot is a great example. This is just ho hum.

Also, it's a condom ad campaign. Every student book in the world has a condom ad in it. Now can we all move on to real clients?

braindrain
Activity Score 240
Copywriter
B128's picture

The execution is weak. In this day n age condoms are known more for preventing STDs/STIs than for birth control. You definitely need something stronger to take people back to those days.

B128
Activity Score 392
Art Director
the_ashlands's picture

condoms arent known as a birth control method???? news to me!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

salamandos's picture

nice thought, execution needs work.

salamandos
Activity Score 1947
Art Director
thecharles's picture

i think the sisters one is the only one that works.

thecharles
Activity Score 104
Graphic Designer
drizae's picture

This 'book name change' was done better by a book shop (I think Whitcoulls, might be wrong) which were having a half price sale. "A tale of one city" etc. Retail, and far more relevant!

drizae
Activity Score 503
Copywriter |

Fail Harder.

salamandos's picture

don't think so

salamandos
Activity Score 1947
Art Director
Mo's picture

Why only books? " Oceans one" , "Pirate of the Caribbean" , "Charlie's Angel" , "Fantastic two".
And "Home Alone" is good enough by it self . :-D

mo

Mo
Activity Score 648
Art Director
Sick-of-adS's picture

Should have picked more famous films... icons of the cinema

Sick-of-adS
Activity Score 250
Art Director
desailly's picture

"move on to real clients".

I love it. So, condoms don't exist?

desailly
Activity Score 470
Copywriter
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