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Crying Babies, Jeremias

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Lowe, Peru for 3 Chanchitos, within the category: Retail Services.

Caption

35% off all vegetables

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
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CreativeNinja's picture

Done... super Done.
'm pretty sure the look "peruanos"... yeah right.

CreativeNinja
Activity Score 133
Planner
sirvan's picture

Is this real?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Roshan Quintus's picture

Nutritious Campaign :-). so lucky consumers. lucky art director to have the logo so small.
very nice, i like.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

shahidali's picture

why's the baby cryin? and why is there this discount? are these two thing in one ad?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Kateter's picture

don't you have kids?

kids HATE vegetables.

so the lower price means their parents are gonna buy more resulting in kids having to eat more. that's why they cry.

good insight.

Kateter
Activity Score 2029
Copywriter
CurryJ's picture

There's a discount on veggies, which means the parents can buy more veggies. Baby doesn't like veggies and so the fact that the parents can buy more, is making him cry....

simple, isn't it?

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

thedesignaddict's picture

Simple, clear insight. Well executed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tirthomitro's picture

good 1. a good 1 indeed!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

comeon...'s picture

Sooooo original... Too bad Bill Bernbach (never heard of? Ah ah ah) used basically the same insight... er... about FIFTY years ago?

http://spreadsomemerriness.files.wordpress.com/2009/11/school1.jpg

comeon...
Activity Score 2
Schirone's picture

AHAHA...fantastc. great insight.

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

silvi's picture

Good insight, but there´s something disturbing in the crying babies. I don´t know. Makes me feel bad for some reason.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

i agree

this image do depicts more than just disgust for vegetables

in this image, it seems like baby is horrified / afraid, prima facie seems like the victim of some sort of child abuse,

while among other 2 Gianluca is best & Ana is OK too, but this one has gone terribly wrong, see the eyes of baby

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Paloma's picture

Yes, agree with silvi. They are crying really too much.
It's disturbing me too.
The art direction is following more Jill Greenberg than the insight.

Paloma
Activity Score 531
satrianee's picture

moms (here: shoppers) can reconsider buying them when they see these cuties cry that real.

satrianee
Activity Score 3748
monsieurange's picture

Très Joli, love it!

monsieurange
Activity Score 520
Creative Director
Juan Martinez's picture

don't know if i like it or don't

Juan Martinez
Activity Score 110
Copywriter
Tero Ylitalo's picture

Very good insight, 10/10. However, three similar photos of different kids doesn't make a campaign.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
shortafella's picture

fuckin great

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

mansoorbhatti's picture

I think the insight is confusing. More discounts means the mums will spend more time in grocery stores and babies will cry....

www.immb.info

mansoorbhatti
Activity Score 7
Art Director at LOWE MENA - DUBAI
vaoleo's picture

La idea es buena pero hace tiempo se hizo ...http://www.underground-ad.com.ar/

vaoleo
Activity Score 81
Embrion Publicidad
elnietodeNicho's picture

Done. Same product, same benefit, same execution.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
.Gorda.'s picture

ahahaha. loved it

.Gorda.
Activity Score 14
the_lizard_king's picture

Only parents who hate their kids would buy veggies after seein this ad. I mean its terribly funny... but does it really convey the message in the expected way? i doubt...

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

lamoscacojonera's picture

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)

lamoscacojonera
Activity Score 296
lamoscacojonera's picture

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)

lamoscacojonera
Activity Score 296
macluvin's picture

poor kids, but i really like these.

macluvin
Activity Score 397
Art Director
MatthewStacey's picture

I cant believe someone actually did this. Jill Greenberg created almost the exact same images like four years ago!!

MatthewStacey
Activity Score 6
Photographer at Freelance in NYC
Pccs's picture

Well great idea, good execution, although, i have to agree on some of the comments about the kids being blonde. Im from Bolivia myself, ive also been to lima peru, and i know that these countries 8our latin american countries) are multiratial countries, but the white (blonde) race is actually a minority.
Although you target might have been a high class public, using blonde kids in all 3 of them is too much, it makes the brand look a little discriminating, or like you just purchased the images from gettyimages, and didnt bother to hire a photographer. It would have been nice to see a blonde kid, a white kid with dark hair, and a slightly dark kid. That way you could have reached the high class target audience, but stiil make it look like you are in peru. After all, some dark skin people also have a high level position in peruvian economy and society.

With that, these ads would have been perfect.

Pccs
Activity Score 212
Graphic Designer
xcreativity's picture

ahahah, love the ad!! great metaphor

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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adgoddess's picture

It looks like areally poor Jill Greenberg rip-off.

adgoddess
Activity Score 369
atb2005's picture

I wouldn't use this campaign. Indeed, it's mildly disturbing.

atb2005
Activity Score 13557
julian84's picture

The exact same ad was done by students in an ad school call underground (BsAs). They did this in 2007!!
also the art direction is the same!! shame on you!

julian84
Activity Score 102
Art Director at Freelancer
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