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Laurent's picture

why black? blue (with reference to the union jack) would have made this more proprietory to the UK.

Laurent
Activity Score 279
General Manager at White Rabbit
Minimum's picture

Black is a more morbid colour. Making the link towards the tragic bombing more accesible. If they had used blue the whole image would seem more joyinsh and more colourful. And that is not the image you want to achieve with this message.

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Laurent's picture

i thought of that too, but a deep blue can be just as persuasive. then again you're probably right

Laurent
Activity Score 279
General Manager at White Rabbit
ellehcimeo's picture

Minimum: Solidarity. I'm with you.

ellehcimeo
Activity Score 3376
Art Director
Desi's picture

Pretty bad.

Desi
Activity Score 1042
purplesimon's picture

That a description of your website?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ellehcimeo's picture

You are so ornery today!

ellehcimeo
Activity Score 3376
Art Director
Rog's picture

Ornery?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

Ornery: 1. ugly and unpleasant in disposition or temper: No one can get along with my ornery cousin.
2. stubborn: I can't do a thing with that ornery mule.

That said. Everyone is allowed an occasional bad day. I was attempting to be playful. I failed.

ellehcimeo
Activity Score 3376
Art Director
JTW926's picture

i like it. very strong and wanting to keep londoners united together. good one!

JTW926
Activity Score 184
Art Director
wgeddes's picture

i like this. i'm sure it's quite powerful for those who live there.

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
Twombl's picture

C'mon...it seems a student thing.
Good purpose, but really bad ad.

Twombl
Activity Score 180
Copywriter
purplesimon's picture

This did run and at the time it really made a point to those of us that live in London and especially those of us that were caught up in those bombs.

For those that are against the creative, it follows an ad campaign about London being for Londoners and they used the word London to show different aspects of the city and what could be explored. It was running at the time of the bombs and this is therefore a perfect example of using a style already accepted and changing it so much it stands out really well.

Obviously, living and working in London, this additional knowledge helps to understand the reasoning behind the idea. I realise that isn't a reply to your original comment, so that's below!

That doesn't mean you have to love it! I understand that. But it had a real significance at the time.

I think it still does.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

A. J. SMITH's picture

Not popping my cork

A. J. SMITH
Activity Score 2822
Rog's picture

Agree, Buggers.
Good maths.
No passion.
Doesn't 'touch'.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

i read "1 london/7 million'ers'"

Guest
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