Agency Network: 
September 2008


Print advertisement created by Euro RSCG, United States for 1792 Ridgemont Reserve, within the category: Alcoholic Drinks.


There are no short cuts when it comes to crafting a great bourbon.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Steffan Postaer
Group Creative Director: Paul Janas
Senior Art Director: Matt Dimmer
Copywriter: Paul Janas
Print Producer: Julia Cunningham
Illustrator: Jane Webster
Photographer: John Schulz
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exithigh's picture

nice. Good job.

Activity Score 86
Art Director at Media Art Environment
sneakyhands's picture

the line is overly 'addy' for me. it might work better if the initial question in the body became the headline, then you wouldn't have two back to back interrogatives. however, as a whiskey drinker, the idea is dead on and the execution is really nice.

Activity Score 1857
bourbonGUY72's picture

Well done. Finally ads for this category that are not dark and depressing. I really like all the little digestible pieces of information. Cheers.

Roger Daly's picture

You missed some white space up there!
Cool bottle design. Over-cooked ad.

Roger Daly
Activity Score 355
Guest commenter's picture

This is really cool! Different from the usual sparkling style of luxury drinks, which tend to be heavy-handed. I don't feel that the 1792 ad is overcooked nor too addy. The story elements are rich and purposeful. Even if I am no hard drinker, I appreciate the value and the well-thought out illustration that went behind this concept, instead of just the usual photograph of bottle and glass with glamourous men and women at the background or foreground! CHEERS!

Guest commenter
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