Advertisement

Planes

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, France for 123fleurs, within the category: Retail Services.

Caption

Flowers would have been a better idea.

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriters: Mathieu Grichois, Lessly Chmil
Photographer: Corbis credits
Retouchers: Davis Martin, Benoit Monceau
Log in or register to post comments

Highest Rated

consolidated.db's picture

i agree, it's a little forced.

the message i get is 'buy flowers to show your love because alternatives will lead to death.'

maybe if the alternatives backfired and resulted in a conflicting message, rather than death?

this whole 'alternatives lead to death' is a forced insight imho, and isn't unique to flowers. you could attach this idea to tonnes of stuff.

consolidated.db
Activity Score 545
Copywriter at Ad Land
toomuchflystyles's picture

Funny in a sick way. But a bit forced: what skywriting company can afford two planes?

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
EGGO's picture

Still learning here, so I'd like to know what makes this "too forced?"

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

shades's picture

..it's advertising, it's called creative license.

shades
Activity Score 78
Freelance copywriter
BAdman's picture

There is nothing wrong with exaggeration. Its funny how much you knew about skywriting company fleets.

BAdman
Activity Score 23
Graphic Designer
vanguard's picture

I dunno, I like the humor, but like toomuchflystyles said...forced.

vanguard
Activity Score 25
Art Director
ivan's picture

It doesn't work. My girlfriend would love fireworks. ;)

Seriously, I think it's great.

ivan
Creative Director at Ads of the World
robottttrockkkk's picture

jajajjaja, esta chevre, aunque el otro me parece mas divertido.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Jet Propulsion Lab's picture

But knowing that a couple of men actually gave their lives to please you should mean something. It definitely beats the ususal "all I got for Valentine's Day was another stupid rose bouquet!!" ; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
dcgroppo's picture

I think it sells the product. Maybe those big creative ways can go wrong, nothing compares to flowers, chicks dig flowers. Ok be a little more creative in valentine's day but give her flowers to.

Nice ads. I prefer the heart attack one.

dcgroppo
Activity Score 239
Other
consolidated.db's picture

i agree, it's a little forced.

the message i get is 'buy flowers to show your love because alternatives will lead to death.'

maybe if the alternatives backfired and resulted in a conflicting message, rather than death?

this whole 'alternatives lead to death' is a forced insight imho, and isn't unique to flowers. you could attach this idea to tonnes of stuff.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Saatchi Makak's picture

Done

Saatchi Makak
Activity Score 246
Singapore
smilepig's picture

quite fun I think they just show the easier way.That's it.

smilepig
Activity Score 254
Art Director
reject_subject's picture

Guys, guys, please! let's not be too literal! These ads are meant be funny, and that's exectly what they're doing. I think they are great! Why do you read it as "alternatives lead to death"? They just used a funny way to show that flowers are always a good solution. Do you remember the print ad saying "Buy her flowers before she buys you one", with the women on her husband's funeral? No one got offended by it! Advertising reflects life, but also re-creates it :)

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
funky_frogii's picture

ha ha ah ah ah aha ha love it.

love anything creative.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Have Heart's picture

Haha, this is great!

Have Heart
Activity Score 922
Art Director
daniel ieraci's picture

I think it's nice. Very funny idea and it made me smile (which can only be a good thing).

daniel ieraci
Activity Score 333
Art Director
DGCS's picture

Great ad. Very funny and diferent.

DGCS
Activity Score 410
Art Director
andreis's picture

like it

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

A to the G's picture

great stuff

A to the G
Activity Score 61
in the name of ad's picture

great concept! I love it.
this is far much better than the heart attack one!
well found.

in the name of ad
Activity Score 456
copywriter
Featured Content

Latest Collections

Advertisement