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Hairdryer

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Lowe, Sweden for 100W, within the category: Professional Services.

Caption

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling
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Favete's picture

Except for the logo i like these ads. Especially coz they are awarding those exceptional ads that make EVERYONE to feel good with those brands. Not like some may think.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

jsantanaxp's picture

hahahaha funny.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

luispiter's picture
luispiter
Activity Score 2756
comunication
Kateter's picture

well, this BDDP stuff is stolen as well.

I remember an ad from almost 15 years ago with eskimo's igloo having an air-condition. guess what was the claim? yes, 'very effective advertising'.

still think these kind of BS claims are doing only bad for advertising. potentially funny for creatives, but seriously idiotic and arrogant for everybody else.

Kateter
Activity Score 2029
Copywriter
auberon's picture

mala

auberon
NatalieM's picture

Haha, the concept is great. These are funny. Keep working on the production.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Ainadaliel's picture

BBDO-Guerrero came up with the same concept for their house ads back in 1998.

Ainadaliel
Activity Score 271
Copywriter
Guest commenter's picture

Hajjar Phucked Idea

Guest commenter
Dusan Zica's picture

nice idea, but very bad execution. as a copy I would suggest that the boldie should dry his bold head, instead of showing the product to public so obvious like here.

that's (unfortunately) the power of advertising - to make someone feel the need for totally unnecessary item.

Dusan Zica
Activity Score 116
Copywriter
CR_AD's picture
CR_AD
Activity Score 413
Other
WWWorker's picture

Been done, and done, and done. Just have a look at old One Show annuals (around 1998-99), and you'll see several campaigns like that.

Each time, they use the same kind of visuals : the Amish family who has bought a car (or anything modern), the bald man who has bought an hair dryer, the priest who has bought condoms, and so on.

Such an old trick ! But the guys who have done that are maybe too young to know that it is an old trick, lol.

WWWorker
Activity Score 121
Nanel's picture

great concept and very funny ads

Nanel
Activity Score 283
Copywriter
Farfa's picture

LOLLONE!

Farfa
Activity Score 109
Art Director at Freelance
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