Tear the dog off the chain

Agency Network: 
September 2010

Outdoor advertisment created by Lowe, Poland for Zerwijmy Lancuchy, within the category: Public Interest, NGO.

Advertising Agency: Lowe GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Director: Giedymin Jablonski
Copywriter: Patryk Michon
Illustrator: Giedymin Jablonski

Comments (7)

Log in or register to post comments
tytpol's picture
Activity Score 777

Jest OK.

everartz's picture
Activity Score 7613

w warszawie możesz znaleźć takie ogłoszenia po angielsku ale w innych miastach nie jest to możliwe

| everartz |

BART1234's picture
Activity Score 58

Good idea, but feels a little small scale...

notanugget's picture
Activity Score 135

I love this idea, great work!

Adwait's picture
Activity Score 29

Does this count as 'copied'? or is it 'inspired'?
i recollect that a similar campaign was done for Vampireblood, the TV series, where the audience had to break off wooden stakes from a similarly erected structure. As also, a hair salon ambient, where the part to be torn away looked like strands of hair with detailed information of the salon attached.
(could not find the links, apologies)

my question is, advertising ethics notwithstanding, does such an 'inspired' stunt count as copied in the eyes of the advertising fraternity?

sintra's picture
Activity Score 699

okay , new approach to old problem

Giedymin Jabłoński's picture
Giedymin Jabłoński
Activity Score 2

Does this count as 'copied'? or is it 'inspired'? go to:
and find your anwsers Adwait.