Tear the dog off the chain

Agency Network: 
September 2010
Zerwijmy Lancuchy Outdoor Ad -  Tear the dog off the chain


Outdoor advertisement created by Lowe, Poland for Zerwijmy Lancuchy, within the category: Public Interest, NGO.

Advertising Agency: Lowe GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Director: Giedymin Jablonski
Copywriter: Patryk Michon
Illustrator: Giedymin Jablonski
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tytpol's picture

Jest OK.

Activity Score 777
Copywriter |

everartz's picture

w warszawie możesz znaleźć takie ogłoszenia po angielsku ale w innych miastach nie jest to możliwe

Activity Score 7613
Art Director |

| everartz |

BART1234's picture

Good idea, but feels a little small scale...

Activity Score 58
Graphic Designer
notanugget's picture

I love this idea, great work!

Activity Score 135
Adwait's picture

Does this count as 'copied'? or is it 'inspired'?
i recollect that a similar campaign was done for Vampireblood, the TV series, where the audience had to break off wooden stakes from a similarly erected structure. As also, a hair salon ambient, where the part to be torn away looked like strands of hair with detailed information of the salon attached.
(could not find the links, apologies)

my question is, advertising ethics notwithstanding, does such an 'inspired' stunt count as copied in the eyes of the advertising fraternity?

Activity Score 29
sintra's picture

okay , new approach to old problem

Activity Score 699
Giedymin Jabłoński's picture

Does this count as 'copied'? or is it 'inspired'? go to:
and find your anwsers Adwait.

Giedymin Jabłoński
Activity Score 2
Art Director
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